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Mido

Mido SA
Ch. des Tourelles 17
Case Postale 3256
CH 2400 Le Locle
Tel : +41 (0)32 933 35 11
Fax : +41 (0)32 933 35 00
[email protected]
www.mido.ch

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> Mido – search all reports since 2000

Mido highlights

Mido Commander Big Date

November 2018
This elegant automatic watch, which respects the original Commander Collection’s DNA, features a large date aperture at 6 o’clock, a big date to celebrate an (...)
Watch Curator '18- Vintage & Neo-vintage

Watch Curator ’18
- Vintage & Neo-vintage

THE APPEAL OF NOSTALGIA

October 2018
“La nostalgie, c’est le désir d’on ne sait quoi” (”Nostalgia is the desire for the indefinable something")—Saint-Exupéry.
Interview with Franz Linder, CEO of Mido

Interview with Franz Linder, CEO of Mido

“WE’RE EXPLORING ALL THE POSSIBILITIES E-COMMERCE OFFERS”

July 2018
The brand with the Spanish name (“I measure”) came into being exactly one century ago, in 1918. Historically well-established in Latin America, the Swatch (...)
A CURATED SELECTION OF TEN VINTAGE CHRONOGRAPHS

A CURATED SELECTION OF TEN VINTAGE CHRONOGRAPHS

VINTAGEMANIA

May 2018
The ’50s, ’60s and ’70s were the apogee of the chronograph. These ten chronographs, selected from hundreds of models, demonstrate the technical vitality and (...)
The risky lure of neo-vintage

The risky lure of neo-vintage

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

April 2018
Slowly but surely over the past few years, a vintage wave has been sweeping through the watchmaking establishment and influencing styles like few phenomena (...)
Introducing the Mido Commander Shade

Introducing the Mido Commander Shade

April 2018
Launching this month, the vintage-inspired special edition of the Commander Shade is part of the brand’s 100-year anniversary celebrations this (...)
Basel portfolio

Basel portfolio

BASELWORLD 2018

March 2018
Fewer brands at Baselworld this year doesn’t mean there’s less choice.
Architecture in the US watch market
Europa Star

Architecture in the US watch market

BUILDING TIME

March 2018
When Frank Lloyd Wright was commissioned to design the Solomon R. Guggenheim Museum, his mandate was to create “a temple of the spirit.” But on one evening (...)
Mido - Introducing the Multifort Special Edition Orange Chronograph

Mido - Introducing the Multifort Special Edition Orange Chronograph

October 2017
Orange is the new black. The Swiss watchmaker comes out with yet another solid offer, this time a new edition of the iconic Multifort (...)
Mido channels summer's hottest colour

Mido channels summer’s hottest colour

July 2017
The Swiss watchmaker hits the right blue notes for summer, with a release of three new automatic references that are sure to be a hit for the season, and (...)
SWATCH GROUP, CHAMPIONS OF THE MEDIUM RANGE
Europa Star

SWATCH GROUP, CHAMPIONS OF THE MEDIUM RANGE

VERBATIM

March 2017
Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (...)
Does the middle class exist? and what exactly is a mid-range watch?
Europa Star

Does the middle class exist? and what exactly is a mid-range watch?

DON’T FORGET THE MIDDLE CLASS

March 2017
Watchmakers would be the first to say that they don’t like the term “mid-range” – they find it disparaging. And, in fact, there is not a single mid-range – (...)
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