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Mido

Mido SA
Ch. des Tourelles 17
Case Postale 3256
CH 2400 Le Locle
Tel : +41 (0)32 933 35 11
Fax : +41 (0)32 933 35 00
[email protected]
www.mido.ch

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> Mido – search all reports since 2000

Mido highlights

Presenting the Mido Multifort Patrimony Chronograph

Presenting the Mido Multifort Patrimony Chronograph

A retro look powered by modern mechanical technology: the Multifort Patrimony Chronograph’s aesthetics reinterpret one of Mido’s oldest and most iconic (...)

Mido: a brand new version of the Commander Big Date

Bottomless blue and luxurious rose gold are the two shades chosen for an elegant new version of the Commander Big Date. The rose-gold-coloured PVD indexes (...)

Mido Multifort Mechanical Skeleton Limited Edition

Mido Multifort Mechanical Skeleton Limited Edition

Mido presents the Multifort Mechanical Skeleton Limited Edition, a distillation of rarity, history and technology. In this first for Mido, the brand boldly (...)

Mido Ocean Star Chronograph: shaped for the seas

Mido Ocean Star Chronograph: shaped for the seas

On the seas, the wildest races abide by one essential rule: speed must be perfectly controlled to master the water’s surface. Mido presents a chronograph (...)

Mido: a set of new Belluna Royal timepieces

Mido: a set of new Belluna Royal timepieces

Mido is subtly revisiting its Belluna collection and giving it a chic and rebellious new face thanks to a cushion-shaped case. The timepiece’s design is (...)

Mido Multifort Power Reserve

Mido Multifort Power Reserve

Mido draws its inspiration for the Multifort collection from the architecture of the famous Sydney Harbour Bridge. The Swiss brand introduces the Multifort (...)

Mido Baroncelli Mechanical Limited Edition

Mido Baroncelli Mechanical Limited Edition

At less than 7 mm thick, Mido presents its slimmest mechanical watch to date: the new Baroncelli Mechanical Limited Edition.

“Collectors won't be enough for Swiss watchmaking”

“Collectors won’t be enough for Swiss watchmaking”

FRANZ LINDER, MIDO

Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (...)

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)

Mido Commander Gradient

Mido Commander Gradient

With the Commander Gradient, Mido dares to embrace the unexpected, showcasing a watch mechanism beneath a gradient dial that shifts from smoky to clear. (...)

Mido Baroncelli Wild Stone

Mido Baroncelli Wild Stone

Free, daring, elegant or provocative: the Baroncelli Wild Stone collection is sure to surprise! A particular intensity emanates from these highly original (...)

Swatch Group: the “vintage & silicon” strategy

Swatch Group: the “vintage & silicon” strategy

INTERVIEW

Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (...)