Rado - Brand Index - Europastar

Rado

Rado Watch Co. Ltd.
Bielstrasse 45
Postfach 428
CH 2543 Lengnau BE
Tel : +41 (0)32 655 61 11
Fax : +41 (0)32 655 62 70
[email protected]
www.rado.com

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The Rado watch company was born from the Schlup & Co. clockwork factory, which was founded in 1917 in the small Swiss town of Lengnau. Exactly 40 years later, it became Rado Uhren AG. Today Rado is a company of the Swatch Group.

The classic Original Rado was the first scratch-proof watch to be launched on the market in 1962 and the company has since followed with many more high-tech developments. The use of special high-tech ceramics in particular has become one of Rado’s distinguishing features.

> Rado – search all reports since 2000

Rado highlights

Rado and the Art of Ceramic: a visual journey

Rado and the Art of Ceramic: a visual journey

MATERIALS

A specialty of Rado, high-tech ceramic somehow unites “science” and “feeling”. Not only is ceramic durable and impervious to almost everything, it has a rare (...)

Rado presents new nature-inspired timepieces

Rado presents new nature-inspired timepieces

The Swiss brand introduces three new models in collaboration with the Grandi Giardini Italiani association. These timepieces aim to celebrate exceptional (...)

An introduction to Rado's Captain Cook High-Tech Ceramic

An introduction to Rado’s Captain Cook High-Tech Ceramic

HIGHLIGHT

Rado’s iconic model is unveiled for the first time in the Swiss brand’s preferred material: High-Tech Ceramic.

Rado Captain Cook x Marina Hoermanseder

Rado Captain Cook x Marina Hoermanseder

The brand is teaming up with French-Austrian designer Marina Hoermanseder for a brand-new version of its Captain Cook timepiece.

Action

Action

Despite the inroads made by the smartwatch, the sports watch remains particularly resilient in the traditional watch industry. It is often the point of (...)

A new version of Rado's True Square Open Heart

A new version of Rado’s True Square Open Heart

Rado’s True Square has attracted a great deal of attention over the last year with its premiere. Its gently rounded corners, scratch-proof high-tech ceramic (...)

Rado True Thinline Stillness with Li Edelkoort

Rado True Thinline Stillness with Li Edelkoort

Time is the greatest luxury in modern life. Yet it is not the only coveted commodity in the fast-paced, colourful, noisy everyday life of the 21st century. (...)

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)

Rado Golden Horse Automatic

Rado Golden Horse Automatic

“We need colour to live. It’s an element as necessary as water and fire.” So said legendary architect and colour theorist Le Corbusier. The Rado Golden Horse (...)

The watch show that should inspire the future Geneva show

The watch show that should inspire the future Geneva show

RETROSPECTIVE

The project of a new world watch show in Geneva next April has been launched. Behind-the-scenes discussions are taking place to decide on its structure. (...)

Watch trends 2019: Waves

Watch trends 2019: Waves

WATCH SELECTION - EUROPA STAR

Water has done so much for watchmaking. As the enemy of watches, it forced them to become watertight, pressure-resistant and legible; it obliged (...)

Rado True Thinline Les Couleurs™ Le Corbusier

Inspired by the enduring, relevant and significant colour theory created by Le Corbusier in 1931 and 1959, this True Thinline collection celebrates the (...)