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Rolex

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55
www.rolex.com

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Rolex highlights

An afternoon with the Preziusos

An afternoon with the Preziusos

GENERATIONS

Antoine, the father, May, the mother, Laura, the daughter and Florian, the son. The watchmaking flame burns bright among the Preziuosos and has been passed (...)

Sylvain Berneron: creativity unleashed

Sylvain Berneron: creativity unleashed

GPHG SERIES

Freshly crowned with the Grand Prix d’Horlogerie de Genève Audacity Prize, Sylvain Berneron shares with us his career path as an industrial designer, which (...)

Sustainability: Rolex breaks its silence

Sustainability: Rolex breaks its silence

In an unprecedented move, the crowned brand has made public its sustainability report, previously reserved for internal use only. More remarkable still, (...)

Watch auction: the long perspective

Watch auction: the long perspective

DATA

With their watch archives going back almost a century, the Europa Star team asked us to find the oldest data we have at EveryWatch on watch auctions. Here (...)

Reviving Europa Star's “Letter from Italy”

Reviving Europa Star’s “Letter from Italy”

More than a decade ago, Paolo De Vecchi penned the final instalment of his “Letter from Italy” series for Europa Star. While it’s no easy task to follow in (...)

Rolex releases first official book ft. the Oyster Perpetual Submariner

Rolex releases first official book ft. the Oyster Perpetual Submariner

The Swiss watchmaker has partnered with global design magazine Wallpaper* to publish the first authorised history of this iconic watch. Authored by watch (...)

“Few other brands have really understood where Rolex's strength lies”

“Few other brands have really understood where Rolex’s strength lies”

You don’t build a luxury brand by constantly changing – managers, marketing strategy, products and collections – without running the risk of discrediting your (...)

控えめ “humble” in Japanese

控えめ “humble” in Japanese

GUEST COLUMN

I am thinking to myself, why on earth did Serge ask us to write for Europa Star on a regular basis? We at heist-out are the self-proclaimed “outcasts” of (...)

“Japanese brands have all come to the same conclusion: move upmarket”

“Japanese brands have all come to the same conclusion: move upmarket”

Hirota Masayuki has been the face of Chronos Japan magazine for two decades. He is also one of Japan’s leading watch market specialists. We asked him about (...)

EveryWatch Insights: Geneva Auctions

EveryWatch Insights: Geneva Auctions

In this first column for Europa Star, watch auction data specialist EveryWatch details some of the highlights of the May 2024 Geneva auctions, which (...)

COSC: competition for the arbiter of precision horology

COSC: competition for the arbiter of precision horology

The Official Swiss Chronometer Testing Institute, the COSC, celebrated its 50th anniversary in 2023. This non-profit foundation has played a crucial role (...)

Société Suisse de Chronométrie: 100 years of innovation

Société Suisse de Chronométrie: 100 years of innovation

PORTRAIT

Dedicated to the knowledge sharing and technology transfer that spurs all watchmaking innovations, the SSC is one of the (few) actors that prove it is (...)