Rolex - Brand Index - Europastar

Rolex

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55
www.rolex.com

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Established in 1920 in Geneva, Rolex has grown to become perhaps the most recognised watch brand in the world thanks to the canny marketing of its founder Hans Wilsdorf. Rolex is one of the few genuinely vertically integrated mass production watch brands, capable of producing its watches entirely in-house. It is also the only brand to submit all its timepieces for COSC certification.

The Rolex Oyster case is the brand’s trademark design and is used in all the Rolex watch collections, from the classic Datejust and Day-Date models to the rugged Submariner and Deepsea diver’s watches and the legendary Daytona chronograph.

Rolex is an independent company with major production centres in Geneva and Bienne. The company is run by Jean-Frederic Dufour, CEO.

> Rolex – search all reports since 2000

Rolex highlights

Watchmaking in 1927: major structural changes

Watchmaking in 1927: major structural changes

95th ANNIVERSARY

During the ‘Roaring Twenties’ the global watch industry was growing rapidly. Nearly one in two watches produced around the world came from a Swiss factory. (...)

The breathtaking OAK Collection unveiled in London

The breathtaking OAK Collection unveiled in London

Lovers of horological treasures, hasten to London to see the OAK Collection of Patrick Getreide, one of the largest collections in the world, devoted (...)

Silicon: the gateway to the future of mechanical watches?

Silicon: the gateway to the future of mechanical watches?

INNOVATION

In autumn 2022, the patent protecting the industrial production of silicon balance springs will enter the public domain. In the view of many players, (...)

Introducing “Timepieces for HSNY: 2021 Charity Auction”

Introducing “Timepieces for HSNY: 2021 Charity Auction”

The Horological Society of New York (HSNY) announces “Timepieces for HSNY: 2021 Charity Auction”, presented online by Phillips in Association with Bacs & (...)

Report: Collector portraits

Report: Collector portraits

SPECIAL REPORT

Meeting collectors around the world: a mini-series

Claude Sfeir collects only the crème de la crème

Claude Sfeir collects only the crème de la crème

COLLECTOR PORTRAIT

Claude Sfeir. How do you introduce Claude Sfeir? Or rather: does Claude Sfeir still need any introduction? Because this renowned jeweller and gemmologist (...)

“It's almost embarrassing, how much time I spend on watches”

“It’s almost embarrassing, how much time I spend on watches”

COLLECTOR PORTRAIT

Jane, a lawyer working in New York, shares her watch collecting journey. From the beginning, she took a selective approach to collecting, focusing on a few (...)

The birth of collectors' fever

The birth of collectors’ fever

A MEETING WITH ANTOINE PREZIUSO

The current success of collectible watches was by no means an inevitability. Without the handful of visionary watchmakers and entrepreneurs who fought (...)

Watch enthusiast, collector or investor?

Watch enthusiast, collector or investor?

REPORT

Recent years have proved very profitable for collectible watches, with certain models reaching record values at auction. Indeed, many fear that (...)

Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (...)

Phillips Watches: “Most successful year ever” in 2020

Phillips Watches: “Most successful year ever” in 2020

AUCTIONS

The auction house’s horological division declared an annual result of over US$133 million, up 20% from 2019. This result is also “a record for the highest (...)

Watchfinder & Co.: why e-commerce still values physical stores

Watchfinder & Co.: why e-commerce still values physical stores

INTERVIEW

In the midst of the pandemic, the platform specialising in pre-owned watches has just opened two physical stores, in Paris and Geneva. It is also (...)