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Rolex

Montres Rolex SA
Rue François-Dussaud 3-5-7
Case postale 1755
CH 1211 Genève 26
Tel : +41 (0)22 302 22 00
Fax : +41 (0)22 300 22 55
www.rolex.com

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Established in 1920 in Geneva, Rolex has grown to become perhaps the most recognised watch brand in the world thanks to the canny marketing of its founder Hans Wilsdorf. Rolex is one of the few genuinely vertically integrated mass production watch brands, capable of producing its watches entirely in-house. It is also the only brand to submit all its timepieces for COSC certification.

The Rolex Oyster case is the brand’s trademark design and is used in all the Rolex watch collections, from the classic Datejust and Day-Date models to the rugged Submariner and Deepsea diver’s watches and the legendary Daytona chronograph.

Rolex is an independent company with major production centres in Geneva and Bienne. The company is run by Jean-Frederic Dufour, CEO.

> Rolex – search all reports since 2000

Rolex highlights

The birth of collectors' fever

The birth of collectors’ fever

A MEETING WITH ANTOINE PREZIUSO

The current success of collectible watches was by no means an inevitability. Without the handful of visionary watchmakers and entrepreneurs who fought (...)

Watch enthusiast, collector or investor?

Watch enthusiast, collector or investor?

REPORT

Recent years have proved very profitable for collectible watches, with certain models reaching record values at auction. Indeed, many fear that (...)

Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (...)

Phillips Watches: “Most successful year ever” in 2020

Phillips Watches: “Most successful year ever” in 2020

AUCTIONS

The auction house’s horological division declared an annual result of over US$133 million, up 20% from 2019. This result is also “a record for the highest (...)

Watchfinder & Co.: why e-commerce still values physical stores

Watchfinder & Co.: why e-commerce still values physical stores

INTERVIEW

In the midst of the pandemic, the platform specialising in pre-owned watches has just opened two physical stores, in Paris and Geneva. It is also (...)

Heuer, Rolex, Panerai: all results of Phillips' “Racing Pulse” auction

Heuer, Rolex, Panerai: all results of Phillips’ “Racing Pulse” auction

VINTAGEMANIA

The sale was led by Paul Newman’s Rolex “Big Red” Daytona, which achieved $5.5 million. The Heuer Monaco owned and gifted by Steve McQueen set a world record (...)

A 100% digital edition of Watches & Wonders in 2021

A 100% digital edition of Watches & Wonders in 2021

SHOWS & FAIRS

In the light of uncertainty amid the current health crisis, the Watches and Wonders Geneva Exhibitor Committee has taken the decision not to hold the (...)

All about the “Iconic Watches of Hollywood” auction

All about the “Iconic Watches of Hollywood” auction

VINTAGEMANIA

Pre-owned specialist Bob’s Watches presents its most notable vintage watch auction to date: “Fresh Finds – Iconic Watches of Hollywood”, which takes place (...)

The lesson of Rolex

The lesson of Rolex

WHEN INNOVATION IS A CONTINUOUS PROCESS

In watchmaking circles, people tend to mock Rolex fans who buzz with excitement on social media because the brand with the crown logo has made some (...)

Rolex Oyster Perpetual 41

Rolex presents the new generation of its Oyster Perpetual watches and brings a new model to the range, the Oyster Perpetual 41, as well as versions of the (...)

The fully redesigned Rolex Submariner Collection

The fully redesigned Rolex Submariner Collection

Rolex is introducing the new generation of its Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, watches that exemplify the historic links (...)

The vintage Rolex field guide

The vintage Rolex field guide

RECOMMENDED READING

The “vintage Rolex field guide” is a new book by Morning Tundra that will help aficionados spot, identify and assess the best vintage Rolex watches with the (...)