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Swatch Group

The Swatch Group AG
Seevorstadt 6
Case postale 1185
2501 Biel/Bienne
Switzerland
Tel : +41 (0)32 343 68 11
Fax : +41 (0)32 343 69 11
[email protected]
www.swatchgroup.com

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Swatch Group highlights

The return of the farmer-watchmaker

The return of the farmer-watchmaker

In 1964, documentary filmmaker Henry Brandt presented Les Hommes de la Montre. In it, Albert Bernet appears as the ultimate hero of a vanishing world: the (...)

Swatch Encyclopedia

Swatch Encyclopedia

With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what the brand stands for and is a must-have for (...)

Swatch Bioceramic MoonSwatch Mission to Earthphase

Swatch Bioceramic MoonSwatch Mission to Earthphase

The new non-limited creation not only comes with a moon phase, but more importantly, and for the first time in watchmaking history, an earth phase. In so (...)

In the Mood for Tissot: the debut in Hong Kong (1920–1997)

In the Mood for Tissot: the debut in Hong Kong (1920–1997)

It is always interesting to re-evaluate Tissot’s business choices and activities in China from a present-day perspective. Just recently, 2023 saw the launch (...)

How AI is revolutionising sports timing

How AI is revolutionising sports timing

OMEGA

As the Official Timekeeper at the Paris 2024 Olympic and Paralympic Games, Omega calls on the services of Swiss Timing, part of Swatch Group. Beyond (...)

Swatch x Blancpain adds new Bioceramic Scuba Fifty Fathoms

Swatch x Blancpain adds new Bioceramic Scuba Fifty Fathoms

A new ocean joins the five watches and five oceans in the Blancpain X Swatch collaboration. The Ocean of Storms is the latest addition to the Bioceramic (...)

Tissot, neo-vintage and connectivity

Tissot, neo-vintage and connectivity

INTERVIEW

Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)

Swatch introduces the Big Bold Irony in five metallic dial shades

Swatch introduces the Big Bold Irony in five metallic dial shades

After the debut of the stainless steel Big Bold with a bioceramic core, here comes the new season’s statement piece: the Big Bold Irony. A post-modern blend (...)

Sellita: strength in numbers

Sellita: strength in numbers

From a high-volume assembler of ETA movements to an “indispensable component of Swiss industry”, to quote its discreet but charismatic CEO Miguel Garcia, (...)

Blancpain unveils the Fifty Fathoms 70th Anniversary Act 3

Blancpain unveils the Fifty Fathoms 70th Anniversary Act 3

The third act marking the 70th anniversary year of the Fifty Fathoms is inspired by the MIL-SPEC model adopted by the main armed forces of the time. (...)

Blancpain: “A reinvention, not a replacement”

Blancpain: “A reinvention, not a replacement”

INTERVIEW

The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)

Harry Winston celebrates the 25th anniversary of the Ocean Collection

Harry Winston celebrates the 25th anniversary of the Ocean Collection

Designated as the sport collection of the House, the Ocean timepieces are perfect to embrace the summer season with style, boasting one-of-a-kind (...)