Swatch Group - Brand Index - Europastar

Swatch Group

The Swatch Group AG
Seevorstadt 6
Case postale 1185
2501 Biel/Bienne
Switzerland
Tel : +41 (0)32 343 68 11
Fax : +41 (0)32 343 69 11
[email protected]
www.swatchgroup.com

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Swatch Group highlights

Tissot: connection without disruption

Tissot: connection without disruption

STRATEGY

It will be new CEO Sylvain Dolla’s first major project. Tissot’s connected watch, the T-Touch Connect Solar, has been eagerly awaited, as the new market (...)

Longines: The Flagship Heritage with black dial

Longines: The Flagship Heritage with black dial

Longines pays a tribute to its Flagship collection with a new model that features a black dial and emblematic design from the 1950s. Inspired by a rare (...)

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)

Are groups compatible with Baselworld?

Are groups compatible with Baselworld?

THE FAIR TRADE

It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)

The Chinese watch market in 3 key concepts

The Chinese watch market in 3 key concepts

ANALYSIS

A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (...)

Swatch Group: the “vintage & silicon” strategy

Swatch Group: the “vintage & silicon” strategy

INTERVIEW

Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (...)

Mid-range dilemma: quartz or mechanical?

Mid-range dilemma: quartz or mechanical?

INTERVIEW

While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is (...)

Manager or entrepreneur?

Manager or entrepreneur?

EDITORIAL

“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)

Glashütte Original, Saxon to the core

Glashütte Original, Saxon to the core

RETRO-PERSPECTIVE

Glashütte Original draws its inspiration from its roots in 1845, from the 1920s with the work of Alfred Helwig, from the 1960s, from its rebirth in the (...)

Order a watch... from your car

Order a watch... from your car

SWATCH

Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)

Jaquet Droz and the Grande “small second”

Jaquet Droz and the Grande “small second”

RETRO-PERSPECTIVE

It was only in the mid-2000s that Jaquet Droz regained a strong identity by delving into its archives and rediscovering a watch from 1785 – a model whose (...)