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Swatch Group

The Swatch Group AG
Seevorstadt 6
Case postale 1185
2501 Biel/Bienne
Switzerland
Tel : +41 (0)32 343 68 11
Fax : +41 (0)32 343 69 11
[email protected]
www.swatchgroup.com

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Swatch Group highlights
Manager or entrepreneur?

Manager or entrepreneur?

EDITORIAL

July 2019
“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)
Order a watch... from your car

Order a watch... from your car

SWATCH

June 2019
Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)
Swatch Group VS. Baselworld

Swatch Group VS. Baselworld

BREAKING NEWS

August 2018
Follow-up on the Swatch Group’s withdrawal from Baselworld by the group’s CEO Nick Hayek.
Swatch Group leaves Baselworld

Swatch Group leaves Baselworld

BREAKING NEWS

July 2018
The world’s leading watch group leaves the world’s leading watch fair. Nick Hayek’s announcement raises the burning question of the future of specialised (...)
How to fix this Messe

How to fix this Messe

BASELWORLD

July 2018
Following the departure of the Swatch Group, the vultures are circling over Baselworld. Located in a capital of art, the show may, however, find salvation (...)
Earthquake in Basel

Earthquake in Basel

July 2018
Nick Hayek has announced that the Swatch Group is withdrawing from Baselworld 2019. Will the global trade fair ever recover?
Swatch Group: first half-year report infographics

Swatch Group: first half-year report infographics

DATA

July 2018
The Swatch Group first half-year report 2018 is out and may be downloaded here. You can find some key figures in our special infographics here (...)
Laboratories are the hub of progress

Laboratories are the hub of progress

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

May 2018
Watchmakers tried, prototyped, disassembled, reassembled and tweaked until it worked – like clockwork. That was then. Now, watchmaking no longer revolves (...)
The forced march towards digitisation

The forced march towards digitisation

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

May 2018
Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (...)
Swiss timing: a view of the slopes

Swiss timing: a view of the slopes

SPORTS TIMING

April 2018
After following up on the use of Seiko equipment at the World Athletics Championships in London last year, Europa Star had the opportunity to visit another (...)
The battle for the heart of the watch

The battle for the heart of the watch

INDUSTRY

October 2017
Positioning itself as an alternative to Nivarox as a supplier of regulating organs, Atokalpa intends to offer “supply security” in relation to its great (...)
SWATCH GROUP, CHAMPIONS OF THE MEDIUM RANGE
Europa Star

SWATCH GROUP, CHAMPIONS OF THE MEDIUM RANGE

VERBATIM

March 2017
Of the three major Swiss watchmaker groups, only the Swatch Group has fundamentally industrial origins. While Richemont and LVMH have, with a forced march, (...)
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