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Swatch Group

The Swatch Group AG
Seevorstadt 6
Case postale 1185
2501 Biel/Bienne
Switzerland
Tel : +41 (0)32 343 68 11
Fax : +41 (0)32 343 69 11
[email protected]
www.swatchgroup.com

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> Swatch Group – search all reports since 2000

Swatch Group highlights
The Chinese watch market in 3 key concepts

The Chinese watch market in 3 key concepts

ANALYSIS

October 2019
A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (...)
Swatch Group: the “vintage & silicon” strategy
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Swatch Group: the “vintage & silicon” strategy

INTERVIEW

October 2019
Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (...)
Mid-range dilemma: quartz or mechanical?
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Mid-range dilemma: quartz or mechanical?

INTERVIEW

September 2019
While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is (...)
Manager or entrepreneur?

Manager or entrepreneur?

EDITORIAL

July 2019
“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)
Order a watch... from your car

Order a watch... from your car

SWATCH

June 2019
Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)
Swatch Group VS. Baselworld

Swatch Group VS. Baselworld

BREAKING NEWS

August 2018
Follow-up on the Swatch Group’s withdrawal from Baselworld by the group’s CEO Nick Hayek.
Swatch Group leaves Baselworld

Swatch Group leaves Baselworld

BREAKING NEWS

July 2018
The world’s leading watch group leaves the world’s leading watch fair. Nick Hayek’s announcement raises the burning question of the future of specialised (...)
How to fix this Messe

How to fix this Messe

BASELWORLD

July 2018
Following the departure of the Swatch Group, the vultures are circling over Baselworld. Located in a capital of art, the show may, however, find salvation (...)
Earthquake in Basel

Earthquake in Basel

July 2018
Nick Hayek has announced that the Swatch Group is withdrawing from Baselworld 2019. Will the global trade fair ever recover?
Swatch Group: first half-year report infographics

Swatch Group: first half-year report infographics

DATA

July 2018
The Swatch Group first half-year report 2018 is out and may be downloaded here. You can find some key figures in our special infographics here (...)
Laboratories are the hub of progress

Laboratories are the hub of progress

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

May 2018
Watchmakers tried, prototyped, disassembled, reassembled and tweaked until it worked – like clockwork. That was then. Now, watchmaking no longer revolves (...)
The forced march towards digitisation

The forced march towards digitisation

12 DISRUPTIONS IN THE WATCHMAKING INDUSTRY

May 2018
Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (...)
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