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CONTENTS
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
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VIDEO CHANNEL
WATCH GALLERY
CURRENT ISSUE
JEWELLERY
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OPINIONS
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BRANDS
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CURRENT ISSUE
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WATCH AFICIONADO
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CONTENTS
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WATCH GALLERY
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The Swatch Group AG
Seevorstadt 6
Case postale 1185
2501 Biel/Bienne
Switzerland
Tel : +41 (0)32 343 68 11
Fax : +41 (0)32 343 69 11
[email protected]
www.swatchgroup.com
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> Swatch Group – search all reports since 2000
Swatch Group highlights
Tissot: connection without disruption
STRATEGY
September 2020
It will be new CEO Sylvain Dolla’s first major project. Tissot’s connected watch, the T-Touch Connect Solar, has been eagerly awaited, as the new market (...)
Longines: The Flagship Heritage with black dial
July 2020
Longines pays a tribute to its Flagship collection with a new model that features a black dial and emblematic design from the 1950s. Inspired by a rare (...)
Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking
CROSSING PATHS
June 2020
Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)
Are groups compatible with Baselworld?
THE FAIR TRADE
February 2020
It’s not all about coronavirus... Swatch Group’s decision to leave Baselworld is in line with a fundamental trend: after grappling with the production chain (...)
Swatch: New headquarters and a lot of questions
WHAT’S NEXT
February 2020
The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)
The Chinese watch market in 3 key concepts
ANALYSIS
October 2019
A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (...)
Swatch Group: the “vintage & silicon” strategy
INTERVIEW
October 2019
Mido’s Ocean Star is 75 years old, but its new version, the Ocean Star Diver 600, is equipped with silicon. It’s an embodiment of the Swatch Group’s (...)
Mid-range dilemma: quartz or mechanical?
INTERVIEW
September 2019
While volumes for quartz timepieces continue to decrease in the Swiss watch industry, Certina, one of the oldest brands in the mid-range segment, is (...)
Manager or entrepreneur?
EDITORIAL
July 2019
“Today, lots of brands are led by technocrats who talk about emotion,” says Jean- Claude Biver. We investigated in our archives to find how the figure of the (...)
Glashütte Original, Saxon to the core
RETRO-PERSPECTIVE
June 2019
Glashütte Original draws its inspiration from its roots in 1845, from the 1920s with the work of Alfred Helwig, from the 1960s, from its rebirth in the (...)
Order a watch... from your car
SWATCH
June 2019
Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)
Jaquet Droz and the Grande “small second”
RETRO-PERSPECTIVE
May 2019
It was only in the mid-2000s that Jaquet Droz regained a strong identity by delving into its archives and rediscovering a watch from 1785 – a model whose (...)