The Zenith watch company was established in 1865 by Georges Favre-Jacot, whose ambition was to produce the most accurate and reliable watches of his era. The company is most famous for the Zenith El Primero, which was the most precise series produced movement in the world when it was launched in 1969, because it was the first chronograph to operate at a frequency of 36,000 vibrations per hour, or 10 per second, which allowed chronograph accuracy to 1/10th of a second.

Today Zenith, which is still based in the same spot in Le Locle where the company was founded over 150 years ago, is part of the LVMH group and is managed by Aldo Magada, who is President and CEO.