00. brand-index



Chanel

Chanel SAS
25, Place du Marché St-Honoré
75001 Paris
France
Tel + 33 (0)1 55 35 50 95
Fax:+ 33 (0)1 55 35 50 22
www.chanel.com



The French haute couture brand, established by Gabrielle Chanel (1883-1971), who was called “Coco Chanel”, revolutionised the world of fashion, but what about watchmaking? The idea came relatively late because the “Première” watch was not launched until 1987. It was a tribute to the company’s origins, with its shape inspired by the Place Vendôme and the stopper from a bottle of Chanel No. 5 perfume. But Chanel’s real breakthrough came in 2000 with the J12, a sports watch in high-tech ceramic. It was subsequently presented in different versions and evolutions. In 2003, the all-white J12 started the trend for immaculate white in luxury watchmaking.

J12 Automatic White
J12 Automatic White

J12
J12

PremièreTourbillon Volant
Première
Tourbillon Volant

Fine JewelleryCamelia
Fine Jewellery
Camelia