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Singer

Singer Reimagined
Route des Jeunes 35
1227 Carouge
Switzerland
www.singerreimagined.com

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Singer highlights

Singer Reimagined, an uncompromising path

Singer Reimagined, an uncompromising path

If there is one word that can define the watch brand backed by an automotive specialist, it is ’coherence’ – in its style, its language, and its strategy. Yet (...)

Singer officially launches its ‘Restored' pillar of horological excellence

Singer officially launches its ‘Restored’ pillar of horological excellence

The independent watchmaking atelier enters a new chapter in its philosophy with the Heritage Collection, restoring the Valjoux 236 to transform a vintage (...)

Singer Reimagined 1969 Collection expands with four new references

Singer Reimagined 1969 Collection expands with four new references

An ode to timeless elegance, the 1969 Collection is superbly crafted and hand-finished by artisans and master watchmakers in Switzerland. It now welcomes (...)

Perspectives on dialmaking

Perspectives on dialmaking

Over the past few months, we met with dozens of professionals in the dialmaking sector: the company bosses, managers and independent craftspeople whose (...)

Singer Reimagined and Genus collaborate on the 8-Track for Only Watch

Singer Reimagined and Genus collaborate on the 8-Track for Only Watch

The 8-Track Watch for Only Watch merges the aesthetic codes of Singer Reimagined with the innovative award-winning mechanics 5 of Genus. This is the watch (...)

Flytrack on the Road Limited Edition by Singer Reimagined & The Limited Edition

Flytrack on the Road Limited Edition by Singer Reimagined & The Limited Edition

UK based independent watch specialist retailer The Limited Edition has announced its latest exclusive collaboration with one of the most exciting and (...)

Several independent watchmakers to exhibit in Geneva

Several independent watchmakers to exhibit in Geneva

After two first editions in 2019 and 2022, Espace Barton 7 in Geneva will again be the collective showroom for five independent Haute Horlogerie brands - (...)

Singer presents the Track1 SKLT Carbon Edition

Singer presents the Track1 SKLT Carbon Edition

A few months after the revealing of the first SKLT Gold Edition and to celebrate the Geneva Watch Days 2022, Singer Reimagined introduces its latest (...)

Independent watchmakers join forces during the “Geneva Watch Week”

Independent watchmakers join forces during the “Geneva Watch Week”

In Geneva, Barton 7 will again be the showcase for eight brands who will be coming together from March 30th to April 5th, 2022. Among the announced (...)

Presenting the new Singer Track 1 - DLS Edition

Presenting the new Singer Track 1 - DLS Edition

During Monterey Car Week 2021, together with the first client car representing the results of the Dynamics and Lightweighting Study, Singer Reimagined (...)

A Singer Track1 Prototype will be auctioned by Phillips

A Singer Track1 Prototype will be auctioned by Phillips

Singer Reimagined celebrates its third year anniversary in 2020. For this occasion and in collaboration with Phillips, the brand is presenting a very rare (...)

Watchmaking's promising new shoots

Watchmaking’s promising new shoots

GALLERY

These thoughts might not be expressed openly, but traditional watchmaking is having serious doubts about its future. What for five centuries has (...)