30. highlights


Titoni 100-year Anniversary

A SWISS BRAND WITH A FAMILY SOUL

Español
March 2019


Titoni 100-year Anniversary

Titoni is one of the last remaining truly independent watch companies. It is run by Daniel Schluep, who represents the third generation of his family. The mission of the family firm, based in Grenchen in the heart of German-speaking Switzerland’s watchmaking region, has always been to offer durable, high-quality timepieces at an affordable price.

FROM 1919 TO 2019

Titoni is one of the last remaining truly independent watch companies. It is run by Daniel Schluep, who represents the third generation of his family. The mission of the family firm, based in Grenchen in the heart of German-speaking Switzerland’s watchmaking region, has always been to offer durable, high-quality timepieces at an affordable price.

Titoni 100-year Anniversary
Click on the image to enlarge PDF

Digging through the Europa Star archives, we found hundreds of pages that tell the story of the brand since its early days. Two particularly exciting discoveries were the celebration of the company’s 40th anniversary, in the pages of a 1959 issue, and references to its 50th anniversary ten years later (see below).

Europa Star Europe 5/1969
Europa Star Europe 5/1969

For the first half of its history the brand was known by the name Felco, the name under which it was originally founded, back in 1919, as well as Felca, to which it was renamed shortly after. Felca watches were sold all over the world, and in their day were among the most famous Swiss watches. In the 1950s a second brand, Titoni, was created, and became a hit in the complex Asian market.

With the success of Titoni over the years, the independent family company decided to fully integrate Felca into Titoni, and to devote all its dedication, watchmaking know-how and efforts to a single brand.

Europa Star Europe 4/1970
Europa Star Europe 4/1970

As we see in a 1970 issue of Europa Star, the company claimed the three adjectives “Accurate”, “Dependable” and “Elegant” – three words that still apply today, 100 years after the company was founded!

Europa Star Europe 4/1970
Europa Star Europe 4/1970

THE 100TH ANNIVERSARY LIMITED-EDITION WATCH

To celebrate a century of existence, the independent family firm is launching a limited edition (199 pieces) of its famous Master Series chronometer-certified watch: the 83188 S-1919R.

This timepiece has all the same great attributes of a regular Master Series, with the addition of a silver sunray-brushed dial with elements in a subtle rose gold tone, as well as a 100-year logo at 9 o’clock to remind the wearer of the brand’s long history and tradition. The back of the watch presents another special detail: a classic green rotor with the number of the limited series in elegant gold lettering. Green has always been Titoni’s company colour, and has been gracefully incorporated into the watch for this special occasion.

This elegant timepiece perfectly reflects what Titoni continues to stand for, after 100 years of existence: long-lasting, high-quality classic watches with an understated elegance and a passion for the finest details.

www.titoni.ch