TAG Heuer Autavia


March 2019

TAG Heuer Autavia

TAG Heuer introduces a revamped version of the iconic Autavia. Inspired by its rich heritage and origins in the automobile and aircraft industries, this twenty-first-century model is ready for a life of adventure.


rom 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircraft. The name itself comes from the combination of automobile and aviation.

TAG Heuer Autavia
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After production of the Autavia dashboard timer stopped, the name was still available. Then-CEO Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962 and produced until 1985. Since then, the Autavia had never returned as a collection.

The original Autavia was known for making use of the latest technology, and the model introducing the rebirth of this model is no different. It houses the avant-garde watchmaker’s new Isograph carbon-composite hairspring, introduced earlier this year, for improved timekeeping performance. Powering the versatile Autavia 42 mm three-hand timepiece is the chronometer-certified Calibre 5.

Having followed the brand since the 1920s, Europa Star has found in its archives several pages on the Autavia collection, including the example below.

An on-board counter “Super-Autavia” featured in Europa Star in 1963.
An on-board counter “Super-Autavia” featured in Europa Star in 1963.