Hublot Square Bang: a new watch shape takes form

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May 2022

Hublot unveils its own interpretation of the square watch, a totally new geometry for the watchmaker. The Square Bang adds a new pillar, “The Shaped Collection”, to sit alongside the Spirit of Big Bang.

Hublot Square Bang: a new watch shape takes form

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Partner content

May 2022

Hublot Square Bang: a new watch shape takes form

ntil now, Hublot mastered three different shapes: a round watch, a barrel-shaped watch, and the MPs - the “Master Pieces” that have broken free from all conventions.

This year, a fourth shape has been created: the square. Its geometry sets several challenges.

First, the movement. If you are to place a round movement harmoniously in a square case, it requires a very specific style. That is why most watchmakers hide their movements, to give the illusion of using a shaped movement or because they have failed to find a coherent aesthetic style. Hublot decided to take a radically different approach: the watchmaker hides nothing of its own in-house Unico movement, the beating heart of most of its designs for over 10 years. The chronograph has a column wheel visible at 6 o’clock, while its bicompax display dispenses with a dial, to reveal its secret inner workings.


As with the Big Bang, the Square Bang’s dial makes extensive use of sapphire to give a clear view of the Unico movement, and also reuses the same hands. We also find the six (functional) screws on the bezel, placed at exactly the same places as on the Big Bang.

The second challenge was the modular construction of the case, designed in line with Hublot’s DNA, with a central housing dressed with an upper and lower plate to enable a myriad of combinations and transformations. But this time, it is square in shape, and therefore much more difficult to make water resistant – Hublot pulls off the challenge with a guaranteed water resistance to 100 metres.

The size of the case is also an important factor to ensure this model is perfectly ergonomic, providing comfort on the wrist very similar to that of the 42 mm Big Bang.

Five 42 mm models are available: the first three are in solid titanium, black ceramic or King Gold, while the last two blend titanium or King Gold with a black ceramic bezel. Of particular note is the ‘Square Bang All Black.’ Like all the All Blacks, only 250 pieces will be made – in fact, it will be the only limited edition of the Square Bang collection.