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AIS Collective Bronzepen™ Shaping: the future of watch care

November 2025


AIS Collective Bronzepen™ Shaping: the future of watch care

After launching their ChronoPen® in 2020 and their ChronoLeatherPen® for leather straps in 2022, the Zurich-based company has now unveiled the BronzePen™, a complementary addition to their growing range of watch cleaning and care tools designed for collectors and enthusiasts alike.

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wiss craftsmanship meets technical innovation: that is the ethos behind AIS Collective. With the BronzePen™, the company continues to build its care portfolio, offering solutions for a variety of watch materials and extending its expertise across leather straps, jewellery, displays and storage accessories. Partnerships with brands, watch manufacturers and retailers have grown, as AIS tackles a real pain point for watch owners and ateliers alike.

Collaboration has been key to their success. Developing the ChronoPen® involved working closely with leading Swiss chemical manufacturers to create formulations that are gentle yet effective, free from abrasives and alcohol, suitable for metals, ceramics, rubbers and composite materials. Assembly, packaging and quality control take place in the heart of Zurich, tapping into the watch industry’s established ecosystem for feedback and guidance.

AIS Collective places a strong emphasis on rigorous safety testing and materials compatibility. Their solutions are carefully developed to avoid any risk of scratching metals or damaging seals. Beyond creating safe and effective products, AIS also provides guidance to collectors, holding Watch Care Workshops such as recently with Oris Basel, as well as educational materials, empowering collectors to care for their watches properly. Immersive experiences for collectors, like the AIS Watch Care Booth at the latest Geneva Watch Days and the upcoming Dubai Watch Week also rank among their innovative offerings.

Price: CHF 55

www.aiscollective.com

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