ucherer’s Masterworks platform brings together renowned manufacturers, independent brands and creative niche manufacturers – with timepieces that exceed classic definitions by far. The focus is not only on complications such as tourbillons, perpetual calendars and skeletonised watches, but also on the special history, design and philosophy behind each piece. What they all share is the highest level of precision, innovation and masterful craftsmanship.

In a unique setting, the global community of watch aficionados and collectors can meet like-minded individuals as well as a team of specialists with many years of expertise – for mutual dialogue and the ongoing discovery of new and previously unknown creations.

Selected flagship stores, including Geneva, Lucerne, Zurich, Berlin, Frankfurt, London, New York and Las Vegas, are now home to dedicated areas where Masterworks creations are presented, explained and compared in a sophisticated environment. This is a space for connoisseurs as well as for anyone who is just discovering their passion for watchmaking.

Many of the watches on display are exclusively available at Bucherer; some of them are unique pieces. The selection is always carefully curated by Bucherer’s in-house watch experts.

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