The famous faces at the wheel of their favourite cars include athletes, actors, musicians, writers and business legends from the four corners of the globe. All of them have a serious addiction in common: they are absolute fans of fast cars.




Peter Ho, David Coultard and Jay Kay and Lewis Hamilton


During a glamorous event at France’s Le Castellet racetrack, TAG Heuer’s Honorary Chairman, Jack Heuer, was photographed with a Porsche Carrera and the company’s President and CEO, Jean-Christophe Babin, was pictured in a gleaming Ferrari 456 GT. The singer Jay Kay, from the British band Jamiroquai, was matched to a Ferrari Enzo, while James Bond star Timothy Dalton chose a Ford GT 40 Limited Edition. “Success is worth nothing if it doesn’t serve to benefit those less fortunate,” explains Jean-Christophe Babin, whose good cause has attracted an array of stars that also include racing legends Fernando Alonso, Lewis Hamilton, David Coultard, Sébastien Bourdais and Mattias Ekström.




Jay Kay and Jean-Christophe Babin, President and CEO of TAG Heuer


The ‘Dream machines driven by generous hearts’ project comes as an obvious match for TAG Heuer as the company is renowned for its connection with the world of motor racing. The brand was already developing chronographs for sports car dashboards at the beginning of the 20th century, it was the first brand to partner with racing drivers, the first brand to partner with a Formula One team and it was the first to crack and master the time barrier, creating chronographs with a precision of 1/10th, 1/100th and now 1/1000th of a second. It made perfect sense for TAG Heuer to organise a project that involved the world of racing in order to help the world’s underprivileged children. “We are delighted TAG Heuer has chosen Save the Children as a charity partner for the 'Dream Machines' event,” explained Toby Porter, Emergencies Director, Save the Children. “All the funds raised from the sale of the art book will support Save the Children's recreational and sports related projects - giving children the opportunity to learn, play and develop.”

TAG Heuer’s support will enable Save the Children to reach over 6,700 children and young people worldwide, making a real difference to their lives and their future. For more information on the project and the book. Click on www.europastar.com/watch links.


Source: Europa Star August-September 2007 Magazine Issue