TAG Heuer - Brand Index - Europastar

TAG Heuer

TAG Heuer SA
Rue Louis-Joseph Chevrolet 6a
CH 2300 La Chaux-de-Fonds
Tel : +41 (0)32 919 80 00
Fax : +41 (0)32 919 90 00
[email protected]
www.tagheuer.com

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TAG Heuer, founded in Saint-Imier in 1860 by Edouard Heuer, has built up a reputation for producing the most accurate timekeeping instruments in the world, including the first mechanical chronographs to be accurate to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.

The Tag Heuer Carrera is one of the company’s flagship models, while the Monaco bears witness to the brand’s involvement in Formula 1, both as official timekeeper in the 1990s and still today as a partner of the McLaren Formula 1 team.

> TAG Heuer – search all reports since 2000

TAG Heuer highlights

Porsche: the right automotive partner for TAG Heuer?

Porsche: the right automotive partner for TAG Heuer?

HERITAGE

While the traditional partnerships between watchmakers and car manufacturers have seen some major reversals in recent months, TAG Heuer believes it has (...)

Watch enthusiast, collector or investor?

Watch enthusiast, collector or investor?

REPORT

Recent years have proved very profitable for collectible watches, with certain models reaching record values at auction. Indeed, many fear that (...)

Blue and titanium for the TAG Heuer Carrera Heuer 02T

Blue and titanium for the TAG Heuer Carrera Heuer 02T

Five years after its launch, the self-winding chronograph which features a flying tourbillon retains the same COSC-certified Heuer 02T calibre, but now (...)

A first TAG Heuer flagship boutique in Zurich

A first TAG Heuer flagship boutique in Zurich

Complementing its existing Geneva, Zermatt and Luzern locations and a wholesale network of 60 doors throughout the country, the Swiss brand opens its (...)

Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (...)

TAG Heuer X Porsche Virtual Launch

TAG Heuer X Porsche Virtual Launch

Fuelled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and (...)

Phillips Watches: “Most successful year ever” in 2020

Phillips Watches: “Most successful year ever” in 2020

AUCTIONS

The auction house’s horological division declared an annual result of over US$133 million, up 20% from 2019. This result is also “a record for the highest (...)

Bulgari, Zenith, Hublot: an introduction to their 2021 releases

Bulgari, Zenith, Hublot: an introduction to their 2021 releases

LVMH WATCH WEEK

The LVMH group’s watchmaking brands Bulgari, Hublot and Zenith shared their latest creations and developments during a digital event to kick off the (...)

Heuer, Rolex, Panerai: all results of Phillips' “Racing Pulse” auction

Heuer, Rolex, Panerai: all results of Phillips’ “Racing Pulse” auction

VINTAGEMANIA

The sale was led by Paul Newman’s Rolex “Big Red” Daytona, which achieved $5.5 million. The Heuer Monaco owned and gifted by Steve McQueen set a world record (...)

TAG Heuer and Bamford partner on a special Aquaracer edition

TAG Heuer and Bamford partner on a special Aquaracer edition

The latest co-creation between TAG Heuer and Bamford Watch Department, the world’s ultimate hub for personalised luxury, is an exclusive Aquaracer timepiece (...)

Three brand new versions of the TAG Heuer Monaco

Equipped with the watchmaker’s Calibre Heuer 02 manufacture movement, these newcomers to the TAG Heuer Monaco chronograph range feature details inspired by (...)

Hall of Digital 2020

Hall of Digital 2020

TISSOT, CASIO, HAMILTON, TAG HEUER

In the absence of real-life watch fairs in 2020, with their greetings and handshakes, laughter and controversy, we invite you to browse through our Print (...)