TAG Heuer, founded in Saint-Imier in 1860 by Edouard Heuer, has built up a reputation for producing the most accurate timekeeping instruments in the world, including the first mechanical chronographs to be accurate to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.

The Tag Heuer Carrera is one of the company’s flagship models, while the Monaco bears witness to the brand’s involvement in Formula 1, both as official timekeeper in the 1990s and still today as a partner of the McLaren Formula 1 team.