TAG Heuer - Brand Index - Europastar

TAG Heuer

TAG Heuer SA
Rue Louis-Joseph Chevrolet 6a
CH 2300 La Chaux-de-Fonds
Tel : +41 (0)32 919 80 00
Fax : +41 (0)32 919 90 00
[email protected]
www.tagheuer.com

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TAG Heuer, founded in Saint-Imier in 1860 by Edouard Heuer, has built up a reputation for producing the most accurate timekeeping instruments in the world, including the first mechanical chronographs to be accurate to 1/10th, 1/100th, 1/1,000th and 1/10,000th of a second.

The Tag Heuer Carrera is one of the company’s flagship models, while the Monaco bears witness to the brand’s involvement in Formula 1, both as official timekeeper in the 1990s and still today as a partner of the McLaren Formula 1 team.

> TAG Heuer – search all reports since 2000

TAG Heuer highlights

TAG Heuer: a special edition for the Monaco Grand Prix

TAG Heuer: a special edition for the Monaco Grand Prix

Introducing the TAG Heuer Monaco Titan Special Edition, a sporty, understated and lightweight model.

TAG Heuer unveils the Carrera Green Special Edition

TAG Heuer unveils the Carrera Green Special Edition

Rarely featured in TAG Heuer collections, the dial’s teal sunray-brushed colour is a subtle blend of blue and green. This new variation of the famed (...)

Collaboration

Collaboration

Artistic collaborations, technical partnerships, shared inspirations, occasional contributions or long-term alliances, even direct collaboration with the (...)

Timing the Olympic Games

Timing the Olympic Games

HISTORY OF WATCHMAKING

If the Olympic Games finally take place this summer in Tokyo, it won’t be Seiko that will be responsible for timekeeping (unlike the Tokyo Olympics in (...)

TAG Heuer introduces a Monaco with green dial

TAG Heuer introduces a Monaco with green dial

On the occasion of the Grand Prix de Monaco Historique 2021 edition, TAG Heuer is releasing an exclusive limited edition of its chronograph, the TAG Heuer (...)

Porsche: the right automotive partner for TAG Heuer?

Porsche: the right automotive partner for TAG Heuer?

HERITAGE

While the traditional partnerships between watchmakers and car manufacturers have seen some major reversals in recent months, TAG Heuer believes it has (...)

Watch enthusiast, collector or investor?

Watch enthusiast, collector or investor?

REPORT

Recent years have proved very profitable for collectible watches, with certain models reaching record values at auction. Indeed, many fear that (...)

Blue and titanium for the TAG Heuer Carrera Heuer 02T

Blue and titanium for the TAG Heuer Carrera Heuer 02T

Five years after its launch, the self-winding chronograph which features a flying tourbillon retains the same COSC-certified Heuer 02T calibre, but now (...)

A first TAG Heuer flagship boutique in Zurich

A first TAG Heuer flagship boutique in Zurich

Complementing its existing Geneva, Zermatt and Luzern locations and a wholesale network of 60 doors throughout the country, the Swiss brand opens its (...)

Customisation: from exclusive to unique

Customisation: from exclusive to unique

BESPOKE WATCHES

While production volumes for the Swiss watch industry are falling sharply, a segment that seems to be more resilient is that of customising collectors’ (...)

TAG Heuer X Porsche Virtual Launch

TAG Heuer X Porsche Virtual Launch

Fuelled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and (...)

Phillips Watches: “Most successful year ever” in 2020

Phillips Watches: “Most successful year ever” in 2020

AUCTIONS

The auction house’s horological division declared an annual result of over US$133 million, up 20% from 2019. This result is also “a record for the highest (...)