Frederique Constant is planning a large introduction at the 2010 BaselWorld fair, debuting about 40 new watches, but the brand’s President and Co-Owner Peter Stas was only willing to share two of these new models with Europa Star prior to the doors of the fair opening.




FRÉDÉRIQUE CONSTANT JUNIOR


“It is important to come with new models to create excitement, especially in this challenging economic climate,” Stas says. “We are going to introduce a new collection, the Frederique Constant Junior, for youngsters from 12 – 16 years old. This year, we have created something for the sons, and in the future we will do something for the daughters. The watches fit in with the rest of our watches, but we have specifically created a quartz chronograph and an automatic version, which matches the adult version of this watch. The range in price for the Frederique Constant Junior collection is from 350 – 500 Euros, which is very attractively priced.”
Why develop a ‘junior’ collection? “We have been approached by retailers to make a watch specially for young people and we now have the possibility to make these watches,” Stas explains. “To help spread the word, we have teamed up with a 14 year old Swiss athlete, Sebastian Schneiter, who will sail in the Olympics.” There are three basic models in 18 executions in the collection and they will be available immediately.




MAXIME MANUFACTURE LADIES


In addition, Frederique Constant is introducing the Maxim Manufacture Ladies, which is the first ladies timepiece using the manufacture movement
This new timepiece is powered by the FC-700 Maxime Manufacture automatic calibre with date pointer, which is housed in a 39mm case. The Maxim Manufacture Ladies comes in three versions, all featuring a mother-of-pearl dial set with six diamonds, with a sunray guilloché in the centre and a date pointer at six o’clock. The three versions are: 1. A stainless steel case with an 18 carat rose gold bezel adorned with 52 diamonds (0.8 carats) version, on a brown galuchat strap and an extra vanilla satin strap; 2. A stainless steel case and bezel adorned with 52 diamonds (0.8 carats) version on a black galuchat strap with an extra grey satin strap included; 3. Stainless steel case and bezel, without diamonds (except for six diamonds on the mother-of-pearl dial) on a black galuchat strap with an extra grey satin strap included.
For the other 38 or so models, stay tuned to www.europastar.com.


Source: Europa Star April - May 2010 Magazine Issue