Is it the «McDrive» of watchmaking? Swatch, with its usual facetiousness, has just opened a drive-thru store in its Swiss hometown. (...)

The German company has established itself as a global leader in watch e-commerce. The platform is now aiming to forge direct partnerships with (...)

This spring, we focus on the 12 upheavals facing the watch industry today. Divided in three sections – STYLE, CHANNEL, LAB – the report dives deeper into the (...)

Mechanical watches are currently accurate enough to satisfy our everyday needs for precision. Their appeal lies elsewhere. Innovation is not so much a (...)

We’ve seen so many stars posing with a luxury watch on their wrist and being handsomely paid for the service that we’ve forgotten one thing: if these (...)

Sponsored content on Facebook, e-commerce websites, transparent watch prices, massive investment in SEO on Google – faced with the digital tidal wave that (...)

Every market needs a strong symbolic leader, a locomotive, a benchmark to ensure its survival. Rolex is that symbol for the “traditional” watch, and Apple (...)

Watchmaking was becoming larger than life, beefed up beyond all recognition. Now the superdoping would appear to have stopped and a little more decency has (...)

Slowly but surely over the past few years, a vintage wave has been sweeping through the watchmaking establishment and influencing styles like few phenomena (...)