Europa Star Club
Europa Star
Europa Star Club


CHINESE & ASIAN MARKETS


In the labyrinth of counterfeit watches

In the labyrinth of counterfeit watches

CHINA WATCH REPORT

January 2020
It’s a very closed world, but we were able to follow the field work of a company specialising in intellectual property, which collaborates with the Chinese (...)

The Chinese independent watch scene

The Chinese independent watch scene

ARTISANS

November 2019
Beyond mass production, an ecosystem of independent watchmakers has emerged in the Shenzhen area. Several of these craftsmen have joined the renowned (...)

Chinese fashion: breaking the curse?

Chinese fashion: breaking the curse?

ANALYSIS

November 2019
Some big names in luxury have already tried to launch Chinese avatars and had their noses bloodied. The obstacles are formidable. Startup Atelier Wen is (...)
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Titoni, the most Chinese of traditional Swiss watchmakers

Titoni, the most Chinese of traditional Swiss watchmakers

INTERVIEW

November 2019
No other Swiss watch brand has a history in China comparable to that of the independent family company Titoni. Having conquered the hearts and minds of (...)

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“Logistics is the ‘killer app' of the Chinese e-commerce giants”

“Logistics is the ‘killer app’ of the Chinese e-commerce giants”

INTERVIEW WITH DIGITAL LUXURY GROUP

November 2019
WeChat or Weibo, Tmall or JD: which platform is most likely to align with the strategies of Swiss watch brands? Geneva-based Digital Luxury Group (DLG) was (...)

JD: Operation “seduction” in the watch world

JD: Operation “seduction” in the watch world

E-COMMERCE

November 2019
China’s JD has over 300 million active users, making it the largest retailer in the country (it actually works as both a marketplace and a retailer), from (...)

Alibaba: a game-changing alliance with Richemont

Alibaba: a game-changing alliance with Richemont

E-COMMERCE

November 2019
Tmall is hoping its strategic cooperation with Yoox-Net-APorter will attract distribution and increase sales of watches on its dedicated luxury platform. (...)

The Chinese watch market seen by key players

The Chinese watch market seen by key players

QUOTES

November 2019
In this article, we selected a number of quotes from various voices on the Chinese watch market, that helps to understand the main trends and upheavals in (...)

The Chinese names of the main watch brands

The Chinese names of the main watch brands

WATCH CULTURE

October 2019
Symbolizing vitality and intelligence, the rat will take over from the pig at the Chinese New Year on January 20th 2020. Beyond the Zodiac signs, did you (...)

The Chinese watch market in 3 key concepts

The Chinese watch market in 3 key concepts

ANALYSIS

October 2019
A cornucopia of contemporary consumption: this is how we could aptly describe the Chinese market, which today combines hyper-consumption with oversupply of (...)

Who gave the watch virus to the Chinese?

Who gave the watch virus to the Chinese?

HISTORY

October 2019
How did the watch achieve such an exalted status in the country? Answering this question also raises some questions about the future of this strong symbol (...)

Our special report in China

Our special report in China

EDITORIAL

October 2019
What explains the country’s “watch fever” over the last two decades? In our new issue’s feature on China, we attempt to provide keys to understanding the main (...)
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Report on unrest in Hong Kong

Report on unrest in Hong Kong

DEMONSTRATIONS

September 2019
Since the beginning of the year, we’ve heard nothing but bad news from the watchmaking metropolis, the historic hub of Swiss watches in Asia. The trade (...)
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Pilo & Co: a case study in China

Pilo & Co: a case study in China

PORTRAIT

September 2019
Active in the challenging segment of affordable Swiss watches – unlike the majority of independent watchmakers, who go for the high end – the brand founded (...)

Meeting the Shanghai Watch Gang

Meeting the Shanghai Watch Gang

COLLECTORS

September 2019
Think RedBar meets “Crazy Rich Asians”. The Shanghai Watch Gang is based in the most promising market in the world for luxury watches. And they are at the (...)
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Introducing the Shanghai Watch Festival

Introducing the Shanghai Watch Festival

CHINA

June 2019
Organized for its second edition by a group of Chinese collectors, the event will take place over three days in December 2019. It provides watch brands (...)

The 38th Hong Kong Watch & Clock Fair

The 38th Hong Kong Watch & Clock Fair

3-7 SEPTEMBER 2019

The HKTDC Hong Kong Watch & Clock Fair and the concurrent Salon de TE will be open during 3-7 September 2019 at the Hong Kong Convention and Exhibition (...)

An introduction to the Hong Kong Watch & Clock Fair

An introduction to the Hong Kong Watch & Clock Fair

September 2018
The 37th edition of the HKTDC Hong Kong Watch&Clock Fair kicks off at the Hong Kong Convention and Exhibition Centre (HKCEC) on September 4 and will (...)

Surprise! Most people in Hong Kong don't care about watches…

Surprise! Most people in Hong Kong don’t care about watches…

GUEST COLUMN

June 2018
The founder of the online retail platform for independent watch brands Skolorr, Sky Sit shares with our readers her vision of the industry. This first (...)

Time measurement in imperial China

Time measurement in imperial China

HISTORY

June 2018
According to legend (even though writing was not invented until 1800 years later), Chinese astronomy is thought to date from the 61st year of Huangdi’s (...)
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Farfetch: the online retail giant targets China

Farfetch: the online retail giant targets China

AN INTERVIEW WITH JOSÉ NEVES

May 2018
Currently the largest online luxury fashion retail platform in the world, Farfetch has been revolutionising the online luxury shopping experience since its (...)

Japan, towards a revival?

Japan, towards a revival?

2017: -3.4%

March 2018
In 2017, Japan’s watch market showed some very interesting trends. Following the return of tourists from greater China, inbound demand is showing a gradual (...)

One billion watches produced in China

One billion watches produced in China

FAR EAST TRAVEL JOURNAL

February 2018
My interlocutor is the honourable Mr Shunhua Zhu (朱 舜华), co-founder of the Shenzhen Watch & Clock Fair and a member of the Horologe Association since (...)

Longines, an empire in China

Longines, an empire in China

CASE STUDY

février 2018
Like a cruise ship, moving forward slowly but surely, the world’s fourth-largest brand - underexposed in the Western media in comparison with its real (...)
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