ON WATCH PRICE

Europa Star

ON WATCH PRICE

Watchmaking's “pre-Netflix” moment

Watchmaking’s “pre-Netflix” moment

CORONAVIRUS CHRONICLES

The pandemic has led to the accelerated digitisation of our daily life. However, the watch industry finds itself still stuck at a stage similar to that of (...)

A key horological tool: “The Watch Pages”

A key horological tool: “The Watch Pages”

DIGITAL LIBRARY

When it comes to watches, there’s no end of data to keep track of, from the prices of the latest releases to the year a given brand was founded, or the most (...)

WATCH PRICES: “Retailers need to turn into gallery owners”

WATCH PRICES: “Retailers need to turn into gallery owners”

“Retailers need to turn into gallery owners” François-Xavier Mousin and Caroline Buechler, Opus Magnum, set out this “revolutionary” (...)

“It's suicide to play around with prices!”

“It’s suicide to play around with prices!”

INTERVIEW WITH FRANÇOIS-HENRY BENNAHMIAS

Stung by Europa Star’s last feature on the sensitive issue of the pricing practised by watchmakers, François-Henry Bennahmias, CEO of Audemars Piguet, felt (...)

WATCH PRICES: the great upheaval

WATCH PRICES: the great upheaval

A SPECIAL REPORT COMPILED by Pierre and Serge Maillard Reshuffling the price cards Price constellation It’s the fault of… An objective look Denis Asch (...)

WATCH PRICES: reshuffling the price cards

WATCH PRICES: reshuffling the price cards

The very serious slowdown experienced by the Swiss watchmaking industry in 2016 had at least one positive effect – it provided a clearer view of things, (...)

WATCH PRICES: price constellation

WATCH PRICES: price constellation

The price issue is at the heart of the current watchmaking crisis. Pricing is indicative of a systemic crisis with numerous causes, the consequences of (...)

WATCH PRICES: it's the fault of…

WATCH PRICES: it’s the fault of…

It’s the fault of… It is true that any number of reasons of all kinds, a whole interwoven knot of reasons, have placed the watchmaking industry in a (...)

WATCH PRICES: an objective look

WATCH PRICES: an objective look

Before we start analysing the current situation, let’s cast our eyes back. Because, although the watchmaking business is all about time, it often has a (...)

WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”

WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”

COMMENTS BY Denis Asch (Europa Star Arcade, November 2016), watch expert and former retailer who closed his shop rather than change (...)

WATCH PRICES: A price hike between 2000 and 2010, then the slump

WATCH PRICES: A price hike between 2000 and 2010, then the slump

So how have prices evolved over the course of the past 15 years? To give an idea, the table below shows a few examples from the French market. The main (...)

WATCH PRICES: all China's fault?

WATCH PRICES: all China’s fault?

We are not going to trot out the figures for China and Hong Kong, who are often accused of being the root cause of the current crisis. It is true that the (...)

WATCH PRICES: “as soon as a price goes up, they look elsewhere”

WATCH PRICES: “as soon as a price goes up, they look elsewhere”

With the democratisation of intercontinental travel prices and the opening up of China, which began sending ever greater streams of tourists all over the (...)

WATCH PRICES: The internet has changed the rules of distribution

WATCH PRICES: The internet has changed the rules of distribution

The volatility in purchasing, which has become global and migratory depending on international prices, is posing serious problems for the brands, (...)

WATCH PRICES: to raise or lower prices?

WATCH PRICES: to raise or lower prices?

In the face of all this uncertainty, the ongoing paradigm shift, the burden of excess stock and industrial overproduction, what strategies are open to the (...)

WATCH PRICES: a paradigm shift for distribution

WATCH PRICES: a paradigm shift for distribution

Wildly fluctuating exchange rates, the price slump, volatile customers, accumulating stocks, discount, competition from smartwatches, the grey market, the (...)