Europa Star Club
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Europa Star Club


ON WATCH PRICE


WATCH PRICES: “Retailers need to turn into gallery owners”

WATCH PRICES: “Retailers need to turn into gallery owners”

May 2017
“Retailers need to turn into gallery owners” François-Xavier Mousin and Caroline Buechler, Opus Magnum, set out this “revolutionary” (...)
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“It's suicide to play around with prices!”

“It’s suicide to play around with prices!”

INTERVIEW WITH FRANÇOIS-HENRY BENNAHMIAS

March 2017
Stung by Europa Star’s last feature on the sensitive issue of the pricing practised by watchmakers, François-Henry Bennahmias, CEO of Audemars Piguet, felt (...)
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WATCH PRICES: the great upheaval

WATCH PRICES: the great upheaval

January 2017
A SPECIAL REPORT COMPILED by Pierre and Serge Maillard Reshuffling the price cards Price constellation It’s the fault of… An objective look Denis Asch (...)
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WATCH PRICES: reshuffling the price cards

WATCH PRICES: reshuffling the price cards

January 2017
The very serious slowdown experienced by the Swiss watchmaking industry in 2016 had at least one positive effect – it provided a clearer view of things, (...)



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WATCH PRICES: price constellation

WATCH PRICES: price constellation

January 2017
The price issue is at the heart of the current watchmaking crisis. Pricing is indicative of a systemic crisis with numerous causes, the consequences of (...)
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WATCH PRICES: it's the fault of…

WATCH PRICES: it’s the fault of…

January 2017
It’s the fault of… It is true that any number of reasons of all kinds, a whole interwoven knot of reasons, have placed the watchmaking industry in a (...)
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WATCH PRICES: an objective look

WATCH PRICES: an objective look

January 2017
Before we start analysing the current situation, let’s cast our eyes back. Because, although the watchmaking business is all about time, it often has a (...)

WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”

WATCH PRICES: Denis Asch “I wanted to sell watches, not prices”

January 2017
COMMENTS BY Denis Asch (Europa Star Arcade, November 2016), watch expert and former retailer who closed his shop rather than change (...)
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WATCH PRICES: A price hike between 2000 and 2010, then the slump

WATCH PRICES: A price hike between 2000 and 2010, then the slump

January 2017
So how have prices evolved over the course of the past 15 years? To give an idea, the table below shows a few examples from the French market. The main (...)
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WATCH PRICES: all China's fault?

WATCH PRICES: all China’s fault?

January 2017
We are not going to trot out the figures for China and Hong Kong, who are often accused of being the root cause of the current crisis. It is true that the (...)
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WATCH PRICES: “as soon as a price goes up, they look elsewhere”

WATCH PRICES: “as soon as a price goes up, they look elsewhere”

January 2017
With the democratisation of intercontinental travel prices and the opening up of China, which began sending ever greater streams of tourists all over the (...)
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WATCH PRICES: The internet has changed the rules of distribution

WATCH PRICES: The internet has changed the rules of distribution

January 2017
The volatility in purchasing, which has become global and migratory depending on international prices, is posing serious problems for the brands, (...)
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WATCH PRICES: to raise or lower prices?

WATCH PRICES: to raise or lower prices?

January 2017
In the face of all this uncertainty, the ongoing paradigm shift, the burden of excess stock and industrial overproduction, what strategies are open to the (...)
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WATCH PRICES: a paradigm shift for distribution

WATCH PRICES: a paradigm shift for distribution

January 2017
Wildly fluctuating exchange rates, the price slump, volatile customers, accumulating stocks, discount, competition from smartwatches, the grey market, the (...)
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