START-UPS & NEW PLAYERS

Europa Star

START-UPS & NEW PLAYERS

Initium: the time is right for home watch assembly

Initium: the time is right for home watch assembly

HOROLOGICAL WORKSHOPS

The events sector has been badly affected by the pandemic. A Swiss company that specialises in running introductory watchmaking workshops, Initium, is (...)

Presenting the “sculptors of light”

Presenting the “sculptors of light”

INNOVATION

Start-up Rayform, a spin-off from the EPFL, has patented a method for projecting messages from every conceivable surface, from the crown of a watch to a (...)

Kross Studio: a story of resilience in the midst of chaos

Kross Studio: a story of resilience in the midst of chaos

INTERVIEW

The former managers of RJ Watches (Romain Jerome), which shuttered its operations at the beginning of the year, have just launched a new design studio. In (...)

FWG Watches: a family project on Kickstarter

FWG Watches: a family project on Kickstarter

Two sons and their passionate and experimented father want to create unisex Swiss Made watches with a unique design, suitable for all wrists and available (...)

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Success story: a reorientation towards protective masks

Success story: a reorientation towards protective masks

PORTRAIT

With the pandemic now a part of everyday life, mask production is becoming a huge industrial market. Thousands of factories have opened in China to produce (...)

OneOf: a new accuracy tool, now available in the US

OneOf: a new accuracy tool, now available in the US

The Swiss brand OneOf offers an innovative, portable and compact device that can validate the accuracy of a mechanical timepiece. It is now available to (...)

The start of a new chapter for Mouvex 1911

The start of a new chapter for Mouvex 1911

A HOROLOGICAL PORTRAIT

At the start of the 20th century, Mouvex was an elegant watch brand sold in boutiques in Paris and across Switzerland. The historical Swiss watch brand has (...)

An app to regain control over watch distribution

An app to regain control over watch distribution

SELLING WATCHES

A new word, promising if not exactly elegant, has made its way into the horological lexicon in 2020: “phygital”. Thomas Baillod is among those who have (...)

New brand Tribus starts as Liverpool’s horological sponsor

Spearheaded by the three sons of famous watch entrepreneur Christopher Ward, Tribus launches with a commitment to Swiss engineering, storytelling and (...)

Design: from concept cars to concept watches

Design: from concept cars to concept watches

INTERVIEW

For the past twenty years, Olivier Gamiette has created concept cars for a major automobile group. In his spare time, his passion is designing watches. The (...)

Beauregard unveils Lili

Beauregard unveils Lili

A MINIATURE GARDEN ON THE WRIST

Pursuing the tradition of capturing and reinterpreting the elegance of the world’s flowers, Beauregard is proud to unveil Lili, the latest creation in their (...)

Initium: converting people to watches

Initium: converting people to watches

ANNIVERSARY

Five years after holding its first horological initiation class in Switzerland, the startup can pride itself on having modernised the induction process to (...)

A new watch brand appears despite the pandemic

INTERVIEW

After partnering with Versace and Ferragamo, Timex Group Luxury Division has secured the licence to produce watches for Missoni. How did they achieve this, (...)

Norqain, bucking the trend

Norqain, bucking the trend

PORTRAIT

As startups and established companies rush into e-commerce, Norqain, founded just two years ago, has widened its reach by attracting traditional retailers. (...)

Nivada, a sleeping beauty awakes

Nivada, a sleeping beauty awakes

PORTRAIT

The watch industry has no shortage of sleeping giants. The most emblematic of them, Universal Genève, belongs to the Hong Kong group Stelux, which is (...)

Muse Watches: Kyrian 44

Muse Watches: Kyrian 44

This Muse timepiece is inspired by Celtic art, 3 circles represent the goal, the target. 3 wings are the symbols of our action, the arrow. Be the arrow of (...)

Introducing Muse Watches' latest creations

Introducing Muse Watches’ latest creations

STARTUP

The Swiss startup Muse Watches was launched in Geneva in 2017. The timepieces of the micro-brand embody nature’s beauties through their original dials and (...)

Le Guépard by John-M.Flaux

Le Guépard by John-M.Flaux

VIDEO

The Cheetah is a unique table clock with a passing strike complication. It takes its identity from the complication’s aesthetic shape, which is modeled on (...)

«Kudeta Lab»: a new watch incubator

«Kudeta Lab»: a new watch incubator

STARTUP

Private label company Montrichard continues to amass an impressive number of requests for new watch ventures. The solution they have come up with to manage (...)

Hegid, modular mechanics

Hegid, modular mechanics

EVOLUTIONARY WATCHMAKING

The French startup Hegid has developed a concept of interchangeable watch capsules associated with a series of different casebands and bracelets. With this (...)

Carl Suchy & Söhne: Austrian renaissance

Carl Suchy & Söhne: Austrian renaissance

VIENNA

Carl Suchy & Söhne was Austria’s leading watchmaking during the 19th century. Entrepreneur Robert Punkenhofer has decided to revive it. To fulfil his (...)

Kickstarter, for better and for worse

Kickstarter, for better and for worse

CROWDFUNDING

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who (...)

Holthinrichs, a watch wonder from Delft

Holthinrichs, a watch wonder from Delft

GALLERY

Using a very modern technique - 3D printing - to implement a certain vision of timeless watch design, Michiel Holthinrichs is a proud ambassador of the (...)

Mauron Musy: the anti-Kickstarter

Mauron Musy: the anti-Kickstarter

PORTRAIT

While there are countless watch start-ups launching crowdfunding campaigns on global platforms such as Kickstarter, the Fribourg-based brand Mauron Musy (...)