START-UPS & NEW PLAYERS

Europa Star

START-UPS & NEW PLAYERS

An introduction to Cyril Brivet-Naudot's latest timepiece

An introduction to Cyril Brivet-Naudot’s latest timepiece

Two and a half years after the presentation of Eccentricity to the public, Cyril Brivet-Naudot doubles down on its path of independent creative watchmaking (...)

Springer & Fersen: the first steps of a new watch brand

Behind Springer & Fersen hides a man’s long initiatory journey, punctuated by three decisive stages: a creative vocation, an international journey and (...)

The Electricianz: an “Illuminated Retrograde Second” function

The Electricianz: an “Illuminated Retrograde Second” function

The Electricianz presents a hybrid mechanical time display. A dual core machine, the Hybrid Mechanical Watch is the young watch brand’s latest product (...)

Loss and theft: should you lock your watch?

Loss and theft: should you lock your watch?

SECURITY

A recent spate of watch thefts in Paris has been reported in the French media. As money becomes more dematerialised, expensive timepieces are increasingly (...)

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Aeronautical principles applied to watch cases

Aeronautical principles applied to watch cases

INTERVIEW

Canadian brand Charles Simon is a luxury luggage manufacturer that started designing cases for watches after the outbreak of the pandemic. Founded by two (...)

Verax: Street made watchmaking

Verax: Street made watchmaking

PORTRAIT

Founded by an anonymous collective in the “street-luxury” segment, Verax is offering its first timepiece combining the codes of urban culture with those of (...)

Entry-level Swiss watchmaking on the counter-offensive

Entry-level Swiss watchmaking on the counter-offensive

INTERVIEW

Alexander Bennouna, former CEO of Victorinox watches and an expert in the challenges facing the most affordable segment of Swiss watch production, is (...)

Meia Lua, a new watch brand from Portugal

Based in Lisbon, the independent watch brand presents a new collection of automatic timepieces, called Callisto.

Baltic and the blueprint for creating a watch brand in the 21st century

TESTIMONY

Neo-vintage is all the rage in watchmaking, especially among millennials. Baltic, founded by representatives of that generation, is a start-up that has (...)

Initium: the time is right for home watch assembly

Initium: the time is right for home watch assembly

HOROLOGICAL WORKSHOPS

The events sector has been badly affected by the pandemic. A Swiss company that specialises in running introductory watchmaking workshops, Initium, is (...)

Presenting the sculptors of light

Presenting the sculptors of light

INNOVATION

Start-up Rayform, a spin-off from the EPFL, has patented a method for projecting messages from every conceivable surface, from the crown of a watch to a (...)

Kross Studio: a story of resilience in the midst of chaos

Kross Studio: a story of resilience in the midst of chaos

INTERVIEW

The former managers of RJ Watches (Romain Jerome), which shuttered its operations at the beginning of the year, have just launched a new design studio. In (...)

FWG Watches: a family project on Kickstarter

FWG Watches: a family project on Kickstarter

Two sons and their passionate and experimented father want to create unisex Swiss Made watches with a unique design, suitable for all wrists and available (...)

Success story: a reorientation towards protective masks

Success story: a reorientation towards protective masks

PORTRAIT

With the pandemic now a part of everyday life, mask production is becoming a huge industrial market. Thousands of factories have opened in China to produce (...)

OneOf: a new accuracy tool, now available in the US

OneOf: a new accuracy tool, now available in the US

The Swiss brand OneOf offers an innovative, portable and compact device that can validate the accuracy of a mechanical timepiece. It is now available to (...)

The start of a new chapter for Mouvex 1911

The start of a new chapter for Mouvex 1911

A HOROLOGICAL PORTRAIT

At the start of the 20th century, Mouvex was an elegant watch brand sold in boutiques in Paris and across Switzerland. The historical Swiss watch brand has (...)

An app to regain control over watch distribution

An app to regain control over watch distribution

SELLING WATCHES

A new word, promising if not exactly elegant, has made its way into the horological lexicon in 2020: “phygital”. Thomas Baillod is among those who have (...)

New brand Tribus starts as Liverpool’s horological sponsor

Spearheaded by the three sons of famous watch entrepreneur Christopher Ward, Tribus launches with a commitment to Swiss engineering, storytelling and (...)

Design: from concept cars to concept watches

Design: from concept cars to concept watches

INTERVIEW

For the past twenty years, Olivier Gamiette has created concept cars for a major automobile group. In his spare time, his passion is designing watches. The (...)

Beauregard unveils Lili

Beauregard unveils Lili

A MINIATURE GARDEN ON THE WRIST

Pursuing the tradition of capturing and reinterpreting the elegance of the world’s flowers, Beauregard is proud to unveil Lili, the latest creation in their (...)

Initium: converting people to watches

Initium: converting people to watches

ANNIVERSARY

Five years after holding its first horological initiation class in Switzerland, the startup can pride itself on having modernised the induction process to (...)

A new watch brand appears despite the pandemic

INTERVIEW

After partnering with Versace and Ferragamo, Timex Group Luxury Division has secured the licence to produce watches for Missoni. How did they achieve this, (...)

Norqain, bucking the trend

Norqain, bucking the trend

PORTRAIT

As startups and established companies rush into e-commerce, Norqain, founded just two years ago, has widened its reach by attracting traditional retailers. (...)

Nivada, a sleeping beauty awakes

Nivada, a sleeping beauty awakes

PORTRAIT

The watch industry has no shortage of sleeping giants. The most emblematic of them, Universal Genève, belongs to the Hong Kong group Stelux, which is (...)