START-UPS & NEW PLAYERS

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START-UPS & NEW PLAYERS

New brand Tribus starts as Liverpool’s horological sponsor

Spearheaded by the three sons of famous watch entrepreneur Christopher Ward, Tribus launches with a commitment to Swiss engineering, storytelling and (...)

Design: from concept cars to concept watches

Design: from concept cars to concept watches

INTERVIEW

For the past twenty years, Olivier Gamiette has created concept cars for a major automobile group. In his spare time, his passion is designing watches. The (...)

Beauregard unveils Lili

Beauregard unveils Lili

A MINIATURE GARDEN ON THE WRIST

Pursuing the tradition of capturing and reinterpreting the elegance of the world’s flowers, Beauregard is proud to unveil Lili, the latest creation in their (...)

Initium: converting people to watches

Initium: converting people to watches

ANNIVERSARY

Five years after holding its first horological initiation class in Switzerland, the startup can pride itself on having modernised the induction process to (...)

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A new watch brand appears despite the pandemic

INTERVIEW

After partnering with Versace and Ferragamo, Timex Group Luxury Division has secured the licence to produce watches for Missoni. How did they achieve this, (...)

Norqain, bucking the trend

Norqain, bucking the trend

PORTRAIT

As startups and established companies rush into e-commerce, Norqain, founded just two years ago, has widened its reach by attracting traditional retailers. (...)

Nivada, a sleeping beauty awakes

Nivada, a sleeping beauty awakes

PORTRAIT

The watch industry has no shortage of sleeping giants. The most emblematic of them, Universal Genève, belongs to the Hong Kong group Stelux, which is (...)

Muse Watches: Kyrian 44

Muse Watches: Kyrian 44

This Muse timepiece is inspired by Celtic art, 3 circles represent the goal, the target. 3 wings are the symbols of our action, the arrow. Be the arrow of (...)

Introducing Muse Watches' latest creations

Introducing Muse Watches’ latest creations

STARTUP

The Swiss startup Muse Watches was launched in Geneva in 2017. The timepieces of the micro-brand embody nature’s beauties through their original dials and (...)

Le Guépard by John-M.Flaux

Le Guépard by John-M.Flaux

VIDEO

The Cheetah is a unique table clock with a passing strike complication. It takes its identity from the complication’s aesthetic shape, which is modeled on (...)

«Kudeta Lab»: a new watch incubator

«Kudeta Lab»: a new watch incubator

STARTUP

Private label company Montrichard continues to amass an impressive number of requests for new watch ventures. The solution they have come up with to manage (...)

Hegid, modular mechanics

Hegid, modular mechanics

EVOLUTIONARY WATCHMAKING

The French startup Hegid has developed a concept of interchangeable watch capsules associated with a series of different casebands and bracelets. With this (...)

Carl Suchy & Söhne: Austrian renaissance

Carl Suchy & Söhne: Austrian renaissance

VIENNA

Carl Suchy & Söhne was Austria’s leading watchmaking during the 19th century. Entrepreneur Robert Punkenhofer has decided to revive it. To fulfil his (...)

Kickstarter, for better and for worse

Kickstarter, for better and for worse

CROWDFUNDING

The crowdfunding platform is not just about success stories: less than half of the watch projects submitted reach their objective. But those startups who (...)

Holthinrichs, a watch wonder from Delft

Holthinrichs, a watch wonder from Delft

GALLERY

Using a very modern technique - 3D printing - to implement a certain vision of timeless watch design, Michiel Holthinrichs is a proud ambassador of the (...)

Mauron Musy - The Anti-kickstarter

Mauron Musy - The Anti-kickstarter

While there are countless watch start-ups launching crowdfunding campaigns on global platforms such as Kickstarter, the Fribourg-based brand Mauron Musy (...)

Introducing Swiss start-up Electricianz

Introducing Swiss start-up Electricianz

The new Swiss brand is offering a line of stylish and affordable watches that uncover the inner workings of quartz watches.

The Second Take, with Linde Werdelin, Louis Moinet, and David Daper

The Second Take, with Linde Werdelin, Louis Moinet, and David Daper

This week in the news, Linde Werdelin gets personal with watches and wine, Louis Moinet wins two Good Design awards, and David Daper joins the affordable (...)

Bolido: A watch 100% Swiss Made at a non-Swiss price

Bolido: A watch 100% Swiss Made at a non-Swiss price

Our vision was to create a new breed of watch. One that matches our perception of architectural design and functionality. So intelligently conceived that (...)

Introducing Austrian start-up Viribus Unitis

Introducing Austrian start-up Viribus Unitis

The young and ambitious brand is aiming to produce watches that are “Made in Austria.” For the time being, it is offering good value timepieces inspired by (...)

Introducing Beaubleu, a new vision for watches?

Introducing Beaubleu, a new vision for watches?

The French start-up brand promises “a new vision of watchmaking” based on high creativity, poetry, and innovation. But have they (...)

Tintin

Tintin

BASELWORLD 2018

They were all there at the conference, just as we remember them. They hadn’t aged in the least, in fact they looked just like the very first time I saw them (...)

Debunat Giberg set to unveil two new lines at Baselworld 2018

Debunat Giberg set to unveil two new lines at Baselworld 2018

BASELWORLD 2018

A new name to haute horlogerie, the Swiss brand with roots in jewelry will present its new creations – the Olora and the Alagaro - for the first time at (...)

Introducing MUSE Swiss Art Watches

Introducing MUSE Swiss Art Watches [Video]

Expect MUSE watches to get off to a quick start in the competitive mid-range market. The start-up brand offers well-crafted and designed timepieces with a (...)