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About Swatch group
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CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
WATCH GALLERY
SWISSTIME
OPINIONS
PORTFOLIOS
E-ZINE
BOOKS
JEWELLERY
BRANDS
ARCHIVES
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
SUBSCRIBE
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
Español
Français
Pусский
繁體中文
简体中文
Select another language
CONTENTS
CURRENT ISSUE
TIME.BUSINESS
TIME.KEEPER
THE WATCH FILES
HIGHLIGHTS
VIDEO CHANNEL
OPINIONS
PORTFOLIOS
E-ZINE
WATCH GALLERY
SWISSTIME
BOOKS
JEWELLERY
BRANDS
ARCHIVES
SUBSCRIBE
ABOUT
ABOUT
PARTNERSHIP
CURRENT ISSUE
WORLDWATCHWEB
WATCH AFICIONADO
NEWSLETTER
CONTACT US
FACEBOOK
TWITTER
YOUTUBE
INSTAGRAM
TERMS OF USE
PRIVACY POLICY
THE WATCH FILES
Swatch Group
This selection of Europa Star articles trains the spotlight on the world largest watch group, look at its strategy, plans and performance, as well as its most emblematic timepieces.
Hamilton: “Lack of competition can be a problem, too”
INTERVIEW
March 2024
Hamilton, with its American roots, has become a pillar of “accessible” Swiss watchmaking. Its Ventura is particularly in the spotlight this year. But as (...)
Tissot, neo-vintage and connectivity
INTERVIEW
January 2024
Tissot, the flagship brand of affordable Swiss watchmaking, has unveiled a new version of its T-Touch Connect Solar watch, the result of significant (...)
“Breguet holds a special place in people’s hearts”
INTERVIEW
October 2023
A major launch for the brand, the two Type XX models that were introduced this year are the contemporary face of this iconic line. Any reinvention of a (...)
Blancpain: “A reinvention, not a replacement”
INTERVIEW
September 2023
The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)
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Watch Q&A with... Vivian Stauffer – Hamilton
June 2023
“Actually, our strategic priorities are already mainly oriented towards 2024”
Watch Q&A with... Franz Linder – Mido
June 2023
“Highlight our leading position in affordable fine Swiss watchmaking”
Watch Q&A with... Adrian Bosshard – Rado
June 2023
“Our top priority is to continue to talk about the many advantages of high-tech ceramic”
Mido revives the TV shape
June 2023
The brand, established in 1918, has over a century of archives to inspire its regular releases of retro styles. Exactly fifty years after the launch of the (...)
Watch Q&A with... Marc Aellen – Certina
June 2023
“Protect our brand and the quality and security it stands for”
At Hamilton, 40% of sales are online
INTERVIEW
January 2023
The Swiss brand with American roots celebrated its 130th anniversary in 2022 with a slew of special watches, from the Railroad to the Murph. What are CEO (...)
Certina’s multiple-choice watches
December 2022
Swatch Group’s mid-range brand has launched the DS+ concept of interchangeable components for a watch that can be given multiple looks. The idea was (...)
Rado: getting to the heart of the matter
INNOVATION
October 2022
The most successful techniques go hand-in-hand with an intimate knowledge of the materials from which watches are made. Comadur, a top materials (...)
Swatch x Omega: what madness is this?
EDITORIAL
July 2022
All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)
Breguet, a meeting with Lionel a Marca
INTERVIEW
June 2022
The Marine Hora Mundi is Breguet’s first timepiece of 2022 to bear the signature of new CEO Lionel a Marca, who was appointed last year. We took the (...)
Jaquet Droz’s radical reboot
INDUSTRY
June 2022
After a long period of silence, Jaquet Droz’s new CEO, Alain Delamuraz, has announced his policy to revolutionise the brand’s strategy from top to bottom. (...)
“Quartz is back in force at Tissot”
INTERVIEW
December 2021
The giant from Le Locle is seeing strong growth in its electronic output for the first time in several years, thanks to the success of its PRX model. It’s a (...)
The Swatch Group’s beginnings in China
FROM OUR ARCHIVES
October 2021
What lies behind the Swatch Group’s strong presence in the Chinese market? What were the main stages of its expansion in the country? The Europa Star (...)
Certina: “Stabilise quartz, grow mechanical watches”
INTERVIEW
July 2021
As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand (...)
“We must highlight Longines’ pioneering role in watchmaking”
INTERVIEW
April 2021
Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (...)
Hamilton, calibrated for a new era of watchmaking
INTERVIEW
April 2021
Hamilton, which offers affordable mechanical neo-vintage watches, and which committed early on to e-commerce, seems to have a better profile than other (...)
Jaquet Droz, man and machine
EXHIBITION
October 2020
From the end of November, the Swiss brand will take part in a retrospective on robotics at the prestigious MUDEC in Milan. For nearly three centuries, the (...)
With the Spirit collection, Longines pays tribute to pioneers
COVER STORY
September 2020
What do Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes have in common? Two things: they showed an admirable determination to set new (...)
A complete review of Omega’s new timepieces
REPORT
September 2020
Omega, which is champing at the bit after the cancellation of Tokyo 2020 and the postponed release of the latest James Bond movie, has chosen to physically (...)
“Collectors won’t be enough for Swiss watchmaking”
FRANZ LINDER, MIDO
July 2020
Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (...)