About Swatch group

Swatch Group

THE WATCH FILES

Swatch Group

This selection of Europa Star articles trains the spotlight on the world largest watch group, look at its strategy, plans and performance, as well as its most emblematic timepieces.

Blancpain: “A reinvention, not a replacement”

Blancpain: “A reinvention, not a replacement”

INTERVIEW

The Fifty Fathoms 70th Anniversary Act 2 – Tech Gombessa introduces an innovative feature, adapted to longer, deeper dives. It also has wider implications. (...)

Watch Q&A with... Vivian Stauffer – Hamilton

Watch Q&A with... Vivian Stauffer – Hamilton

“Actually, our strategic priorities are already mainly oriented towards 2024”

Watch Q&A with... Franz Linder – Mido

Watch Q&A with... Franz Linder – Mido

“Highlight our leading position in affordable fine Swiss watchmaking”

Watch Q&A with... Adrian Bosshard – Rado

Watch Q&A with... Adrian Bosshard – Rado

“Our top priority is to continue to talk about the many advantages of high-tech ceramic”

0 | 20 | 40

Mido revives the TV shape

Mido revives the TV shape

The brand, established in 1918, has over a century of archives to inspire its regular releases of retro styles. Exactly fifty years after the launch of the (...)

Watch Q&A with... Marc Aellen – Certina

Watch Q&A with... Marc Aellen – Certina

“Protect our brand and the quality and security it stands for”

At Hamilton, 40% of sales are online

At Hamilton, 40% of sales are online

INTERVIEW

The Swiss brand with American roots celebrated its 130th anniversary in 2022 with a slew of special watches, from the Railroad to the Murph. What are CEO (...)

Certina's multiple-choice watches

Certina’s multiple-choice watches

Swatch Group’s mid-range brand has launched the DS+ concept of interchangeable components for a watch that can be given multiple looks. The idea was (...)

Rado: getting to the heart of the matter

Rado: getting to the heart of the matter

INNOVATION

The most successful techniques go hand-in-hand with an intimate knowledge of the materials from which watches are made. Comadur, a top materials (...)

Swatch x Omega: what madness is this?

Swatch x Omega: what madness is this?

EDITORIAL

All it took was the announcement of an unprecedented and vaguely incestuous marriage between Swatch and the Speedmaster Moonwatch, Omega’s iconic timepiece, (...)

Breguet, a meeting with Lionel a Marca

Breguet, a meeting with Lionel a Marca

INTERVIEW

The Marine Hora Mundi is Breguet’s first timepiece of 2022 to bear the signature of new CEO Lionel a Marca, who was appointed last year. We took the (...)

Jaquet Droz's radical reboot

Jaquet Droz’s radical reboot

INDUSTRY

After a long period of silence, Jaquet Droz’s new CEO, Alain Delamuraz, has announced his policy to revolutionise the brand’s strategy from top to bottom. (...)

“Quartz is back in force at Tissot”

“Quartz is back in force at Tissot”

INTERVIEW

The giant from Le Locle is seeing strong growth in its electronic output for the first time in several years, thanks to the success of its PRX model. It’s a (...)

The Swatch Group's beginnings in China

The Swatch Group’s beginnings in China

FROM OUR ARCHIVES

What lies behind the Swatch Group’s strong presence in the Chinese market? What were the main stages of its expansion in the country? The Europa Star (...)

Certina: “Stabilise quartz, grow mechanical watches”

Certina: “Stabilise quartz, grow mechanical watches”

INTERVIEW

As Certina continues to boost its profile in automatic watches, it is asserting its legitimacy in the popular niche of diving models. The affordable brand (...)

“We must highlight Longines' pioneering role in watchmaking”

“We must highlight Longines’ pioneering role in watchmaking”

INTERVIEW

Last year, Matthias Breschan took over the top job at Longines from the legendary Walter von Känel, who turned the brand into a commercial “war machine”. As (...)

Hamilton, calibrated for a new era of watchmaking

Hamilton, calibrated for a new era of watchmaking

INTERVIEW

Hamilton, which offers affordable mechanical neo-vintage watches, and which committed early on to e-commerce, seems to have a better profile than other (...)

Jaquet Droz, man and machine

Jaquet Droz, man and machine

EXHIBITION

From the end of November, the Swiss brand will take part in a retrospective on robotics at the prestigious MUDEC in Milan. For nearly three centuries, the (...)

With the Spirit collection, Longines pays tribute to pioneers

With the Spirit collection, Longines pays tribute to pioneers

COVER STORY

What do Amelia Earhart, Paul-Emile Victor, Elinor Smith and Howard Hughes have in common? Two things: they showed an admirable determination to set new (...)

A complete review of Omega's new timepieces

A complete review of Omega’s new timepieces

REPORT

Omega, which is champing at the bit after the cancellation of Tokyo 2020 and the postponed release of the latest James Bond movie, has chosen to physically (...)

“Collectors won't be enough for Swiss watchmaking”

“Collectors won’t be enough for Swiss watchmaking”

FRANZ LINDER, MIDO

Mido, a Swiss volume brand specialising in automatic watches, plays a key role in the watchmaking ecosystem as a “transmission belt” between the bottom and (...)

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

Walter von Känel and François Thiébaud: two “rocks” of Swiss watchmaking

CROSSING PATHS

Who could have imagined, in early 2020, that we’d be where we are today? The pandemic crisis is accelerating change everywhere. Two “rocks” of the Swiss watch (...)

Hamilton: the Pulsar is back – at last!

Hamilton: the Pulsar is back – at last!

PORTRAIT

An all-too rare sign of optimism in a chaotic world? Now the time has come to start thinking about the post-coronavirus world, the new PSR model, a (...)

Swatch: New headquarters and a lot of questions

Swatch: New headquarters and a lot of questions

WHAT’S NEXT

The magnificent “serpent” designed by Japanese architect Shigeru Ban for Swatch took more than eight years to rise out of the ground and unfurl its coils in (...)