Valentino
It would be very difficult to transfer the superlative elegance of Valentino’s haute couture into a watch without crashing head-on into the formidable competition of the large and sacred Swiss monsters dedicated to watchmaking. Therefore Valentino preferred to emphasize creativity rather than precious materials or classical forms. For the last year, he is supported in this creative operation by the Sector Group. Decidedly very active, this group currently produces watches for the most aristocratic Italian couturiers. This creativity involves researching the most unusual details but reveals, from the very first glance, a high level of sensitivity to fashion and a definite competence in this domain. Valentino does not hesitate to create his watches in the form of large roses that blossom on the wrists of their wearers, or make a bracelet in the pure style of the 18th Century, or even create playful irony around the famous ‘V’ that remains one of the world’s best known symbols of haute couture.

Versace
About ten years ago, Versace started diversifying its activities with varying degrees of success, notably into the watch arena. In this sector, the brand, after having had a debut that at least aroused great curiosity, traversed many situations that have compromised its position. Collections were launched. Great projects were announced but, following internal differences, the strategies changed, making the watchmaking presence of Versace fairly random. Today, the family brand, symbolized by the medusa, is re-launching a collection of watches largely denoted by its famous logo. Immediately recognizable, the symbol of the medusa makes up a major part of the rather flamboyant style and decoration of Versace. The strong colours give a very fashionable look to the watches, which complete the panoply of accessories of the Italian brand.