It would be very difficult to transfer the superlative elegance of Valentino’s haute couture into a watch without crashing head-on into the formidable competition of the large and sacred Swiss monsters dedicated to watchmaking. Therefore Valentino preferred to emphasize creativity rather than precious materials or classical forms. For the last year, he is supported in this creative operation by the Sector Group. Decidedly very active, this group currently produces watches for the most aristocratic Italian couturiers. This creativity involves researching the most unusual details but reveals, from the very first glance, a high level of sensitivity to fashion and a definite competence in this domain. Valentino does not hesitate to create his watches in the form of large roses that blossom on the wrists of their wearers, or make a bracelet in the pure style of the 18th Century, or even create playful irony around the famous ‘V’ that remains one of the world’s best known symbols of haute couture.