Victorinox Watches was born after the merger in 2002 between Victorinox and the Swiss Army brand, which was established in 1989. Victorinox has been making its world-famous Swiss knife collections since 1884 and manufactures some 25 million knives a year. The timepieces are marketed under the brand name Victorinox Swiss Army - which also happens to be the only brand that is authorized by the Swiss Government to carry the Swiss Army logo.
Today, Victorinox Watches is a genuine watchmaking company (not a ‘manufacture’ as they are quick to point out) that controls the entire development of its models in their modern workshops.
Stainless steel case equipped with a Swiss-made quartz movement. Luminous hands and markers, LED flashlight with continuous light and signal and strobe functions, dial illumination, red LED locator function and power indicator, black rubber strap, water-resistant to 30 metres.
Stainless steel watch (42 mm) equipped with an automatic Valjoux 7750 chronograph movement. Screw-down mineral crystal caseback, crown and push buttons, luminous hands and numerals, date at 4.30 o’clock, 1/5th of a second timing, 30-minute and 12-hour counters, tachometer on the dial, water-resistant to 100 metres.
Stainless steel watches equipped with Swiss-made quartz movements. Luminous hands and markers, date at 4.30 o’clock, unidirectional rotating bezel, chronograph with 1/10th of a second and 30-minute counters, stainless steel bracelet or rubber strap, water-resistant to 100 metres. Ladies’ models are also available.
Innovative and functional
The aim of the brand is to create handsome, functional watches in the less than a 1,000 Swiss franc niche – although the superb Limited Edition of the ChronoPro, with its self-winding Valjoux 7750 movement, retails at 1800 Swiss francs. This autumn, in its effort to maintain its creative impetus, Victorinox Watches has launched the ChronoPro and the Ambassador, two attractive mechanical watches, an update of the innovative Night Vision watch that incorporates an LED flashlight offering extended or continuous light and signal and strobe functions, and the Maverick II, men’s and ladies’ sports watches. Sue Rechner, the CEO of Victorinox Swiss Army states “Our passion and commitment for Swiss precision and to create exceptional products at an affordable price point is inspired by the work and persistence of our parent company, Victorinox AG and the world famous Swiss Army knife.” The brand’s determination to design and produce innovative quality watches at affordable prices is clearly paying dividends since if we match Victorinox Watches’ claim that one in every five Swiss-made watches sold in the USA carries their logo with the official Swiss export figures of watches to the USA, this has Victorinox producing more than a million watches a year. Now that, like the parent company, is a success story for Victorinox Watches!