After taking over the management of Hublot (cf Europa Star 6.04), Jean-Claude Biver announced ‘loud and clear’ that he was going to give “a new dimension” to the brand founded by Carlo Crocco. The expected rejuvenation of this interesting brand whose consistent models, comprising a single case with an emblematic flexible and perfumed rubber bracelet, have allowed it to carve out a good position in the luxury watch sector. Biver is providing the impetus and, under the sign of ‘Fusion,’ is presenting a rejuvenated collection that will be unveiled at BaselWorld 2005.





One of the models is the new ‘SuperB,’ a mech-anical chronograph with automatic winding.
The first surprise is that the black rubber bracelet has taken on colour. As of now, it is available in the ‘Technicolour’ shades of navy blue, red, rose, silver or bronze and even allows a complete change with the new crocodile version on a rubber backing in order to “preserve the timeless comfort of the Hublot bracelet.”
The SuperB chrono has taken on more vigour. The bezel is larger and decorated with 12 larger-than-normal polished screws. The dial has also been revisited. It is now available in blue, black, titanium and white and is protected by a double anti-reflective glass. The screw-in crown and pushbuttons are made in rubber both for safety and for ease of touch. The transparent caseback reveals the movement whose oscillating weight has been reworked and engraved with the brand’s colours.
Hublot also declares that this is only a prelude. The following models, and notably, the ensemble of the new 'Technicolour’ range, as well as the announced 'Big Bang’ can be discovered during the watch shows.


Source: April-May 2005 Issue

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