“These are turbulent times in the watch industry globally and every brand has to work out its own strategy for growth,” James McCallum, Group Director, Kolber explains. “At Kolber our route will lie in offering ‘fashionability’ and authenticity at affordable value.”
To achieve this, Kolber has established a series of ‘core values’ that it believes will help convince the retailers and consumers that their price/value ratio is what is required in today’s markets.
The core values are: elegant and contemporary designs, value for money, Swiss origin, good quality, affordable, two-year international warranty, wide range and good packaging.
These elements are all combined in the brand’s continuing effort to develop the perfect range of watches and results in the following five current collections:
Passion: The range that incorporates style, elegance and passion for both ladies and gents timepieces.
Finesse: The classic timepiece of delicate elegance. Matching pairs in steel, bicolour and gold-plating, with bracelets and leather straps.
Petite: The ladies line with a touch of fashion and luxury. Design-orientated, stylish and trendy. Designed and styled by Kolber's designer Astrid Alberto.
Action: Dedicated to sports minded, casual men. Multi-functional and chronograph models; with bracelets and calf leather straps.
Eternel: The mechanical and automatic range of skeleton wrist and pocket watches.
“The future of the Kolber brand will lie in strengthening the Kolber brand equity in existing markets like the Middle East and Levant and exploring expansion opportunities in new markets such as eastern Europe,” McCallum concludes. “As a group we are strongly committed to the future of the Kolber brand and will ensure that it continues to offer affordable luxury.”
Photo: PETITE (Ref: 1671 1852)
Trendy ladies’ stainless steel watch with asymmetric case with an engraved décor, specially designed K-shaped hands and mother-of-pearl dial. Sapphire crystal, crown with blue cabochon, water-resistant to 30 metres. Also available in PVD gold-plating.
ACTION (Ref: 9983 1751)
Tonneau-shaped rose-gold-plated chronograph with day indicator at 6 o’clock, date aperture at 4 o’clock, permanent seconds and 30-minute counters, central chronograph second hand. Sapphire crystal, calfskin leather strap with spring butterfly clasp, water-resistant to 30 metres.