Europa Star

Ebel – Still more masculin

July 2007

Ebel continues to enrich its offer intended to re-conquer a masculine audience. Last year, we were able to witness and appreciate the introduction of the 1911 BTR collection, which proposed a new vision of the sports watch, while at the same time continuing with the brand’s stylistic DNA. With its successful design (renewal of the hexagonal case from the original line, made thicker, and with a larger diameter at 44.5 mm) and technology (the introduction of a new ‘in-house’ COSC-certified mechanical movement, with a tungsten oscillating weight in the form of the emblematic ‘Architects of Time’ compass), this timekeeper is designed, assembled, and tested at Ebel.



In 2007, Ebel is going even further into the masculine direction by proposing a new Calibre 139 Automatic Chronograph in the 1911 BTR line, as well as by launching a new 1911 Discovery.
One of the main characteristics of the 1911 BTR Automatic Chronograph is the visualization of the chronograph functions in windows, rather than in often unreadable counter displays. The minute counter has become a 120-degree window, equipped with a three-part hand. When one hand reaches 30 minutes, a second appears and starts the reading at the point where the other one left off. The chronographic hours appear on a disc graduated from 1 to 12, which rotates under the dial to indicate the hours in a window at 6 o’clock. The seconds hand is in the centre.



These architectural qualities, favouring readability and clarity, are also found in the new 1911 Discovery, a chronograph with traditional counters plus the display of the day and date in separate windows. Dynamic and resolutely sporty, the 1911 Discovery chronograph features tachymetric divisions in aluminium, notched protective pushbuttons, a screw-in crown, and Superluminova treatment of the hands and the square hour markers. Completing the sports offer of Ebel, this watch targets a younger clientele, but one that appreciates fine timekeeping. With the affirmed lines, elegant colours, ultra-flexible bracelet (we already know Ebel’s special taste for refined bracelets), and impeccable finishing (with plays on polished and brushed finishes), these pieces are all equipped with ETA movements. The entry-level prices are in the neighbourhood of 4,300 CHF. A definite success.

Source: Europa Star April-May 2007 Magazine Issue