Armand Nicolet has been known for its unique, though classically-styled watches. In addition to its regular collection, the brand has made a name for itself in limited editions, restoring and upgrading vintage movements for use in a series of sold-out offerings.
Now, Armand Nicolet takes on a new segment, sportier watches, with the redesigned S05 series. Though available in stainless steel, the real star of this new series is the titanium DLC coated S05 in a mat anthracite/dark gray colour that is striking yet understated at the same time. The titanium case, which strengthens the case’s resistance to corrosion and at the same time reduces the weight dramatically, houses an automatic movement with complete calendar functions. The non-contrasting dial features applied luminous indexes, numbers and hands. The bezel, screw-down crown and pushers are protected with rubber, and the 44mm watch is water resistant to 300 metres.
“We redesigned the series, which is quite big, to be as ergonomic and comfortable as poss-ible,” says Rolando Braga, President of Armand Nicolet. “The titanium makes it much lighter. The outside shape of the case is the same, but we redesigned every single part to make it more comfortable and more readable.”
Also to be introduced is the new J09 series, in a slightly smaller (40mm) size, designed to meet the demands of the current marketplace for simple, basic mechanical watches. This new line will retail for between 2,200 – 2,900 CHF in steel, and there will be a steel and gold version in the future.
Source: Europa Star April - May 2010 Magazine Issue