Europa Star


Ernest Borel – The dancing couple expands its collection

April 2011


As early as the 1940s, Ernest Borel received the ‘Bulletin de marche’ certificate for many of its watches and soon became the second largest manufacturer of chronometers. A testament to this continuity, Ernest Borel was one of the top brands to receive COSC certification in 2009.

This chronometer tradition continues with the introduction of the Braque Chronometer Collection. Inspired by the cubist art movement and its initiator, the artist Georges Braque, this 41mm timepiece is powered by a 2834 COSC day-date self winding movement. This new timepiece comes in a stainless steel or two-tone case, with a chevron guilloché linear motif on the white dial, diamond hour-markers and a steel or two-tone bracelet.

Ernest Borel – The dancing couple expands its collection BRAQUE CHRONOMETER, ATHLETIC

For the ladies, Ernest Borel offers the Romance I Series. Combining romanticism and elegance, which is embodied for Ernest Borel by the dancing couple trademark of the brand, the Romance I series combines a beautiful mother-of-pearl dial (with sunray treatment) with radial stripes at the centre, designed by the brand to imply blessings for love and happiness.

This 30mm timepiece is equipped with a three hand/date Swiss quartz movement and it comes in various executions - rose gold plated or stainless steel case, diamond variations, different colour dials, and the timepieces are available on a woven silk strap or a stainless steel bracelet.

To get sporty, Ernest Borel is also introducing the Athletic Collection, a 42mm Valjoux 7750 chronograph. This self winding chronograph indicates the hour, minutes, small seconds, day and date as well as a tachymeter scale en-graved in the bezel. This satin finish chronograph comes with a white dial as well as black dial.
The dancing couple, the symbol of Ernest Borel, is expanding – with more classic timepieces, more ladies timepieces, and athletic chronographs.

Ernest Borel – The dancing couple expands its collection ROMANCE I

Source: Europa Star April - May 2011 Magazine Issue