Creating feminine, elegant and yet robust watches for today’s women is no easy task. “Women are constantly transforming – they have different roles. So the watch you create must adapt and fit to all these needs. You must bring poetry as well as function to their lives through what you create,” explains Dino Modolo, Bédat & Co.’s Creative Director.
Modolo has certainly brought all his magic to the latest new models in Bédat & Co.’s No. 8 collection this year. The first is the Reference 827 that comes in a 26.5mm case and is fitted with a quartz movement, and the second is the Reference 828 which is housed in a 36.5mm case with an automatic movement and date display at 3 o’clock.. Both have been redesigned to include a choice of either a steel case and hand-sewn alligator strap or a bicolour case (steel and 18-carat yellow gold) with a matching bicolour bracelet.
New design elements include a revised concave bezel and a decorative border that is engraved into the caseback. The clasp depicts the famous Bédat & Co. signature number ‘8’, a symbol of luck and prosperity, as well as the shape of an hourglass, and has been refined to sit comfortably on the wrist.
On the distribution side, 2010 has been a dynamic year for Bédat & Co. with the revitalisation of the American market that now boasts 70 points of sale (including the prestigious Berghorf Goodman, Barneys New York and Lane Crawford). The brand is also working with a new European distributor and doors have recently opened in Spain, Portugal and Italy.
Asia remains a strong territory for the brand and its expansion continues strongly with a staggering 50 points of sale in Japan. Three new openings took place in Hong Kong and a further three in Manilla in 2010 and the brand continues to hold luxury events to reach new clients.
With great resources on the design, production and distribution side expect to be seeing more of Bédat & Co. throughout the coming year.
Source: Europa Star April - May 2011 Magazine Issue