Haurex was founded in 1989 in Bologna by Maurizio Bianchini, Giuseppe La Guisa and Stefano Turrini, three gentlemen who remain at the helm of the 22 year old company today. Like many small companies, Haurex started by distributing timepieces locally, but grew nationally in a short space of time. In the year 2000 the company decided to exhibit at BaselWorld which took the business to an international level. Today the brand counts over 700 points of sale in Italy and is distri-buted in 40 countries worldwide, with the Haurex trademark being registered in each country where the brand is distributed.
Famous Italian design
Italian design has a great reputation worldwide thanks to the Italian automobile and fashion industries, and Haurex is completely focused on bringing the same quality of Italian design to its timepieces. Although Haurex closely follows the latest style trends, its timepieces are not designed to a fashion extreme where they could rapidly become out of date - each Haurex timepiece is designed to remain both fashionable and long lasting. The brand’s designers are constantly travelling and researching for new ideas, designs, materials and colours to provide great new products for the consumer. “Our models are always up-to-date and distributors and retailers will appreciate the crazy care we take of every single detail of the watches and the exceptional value for money ratio,” shares La Guisa one of the brand’s owners and its Product Manager.
A sneak preview
This BaselWorld will see the launch of the brand’s new Ink line. This new collection was entirely designed by Haurex and uses extremely lightweight materials including rubber and aluminium. The case and bracelets are created with a combination of mat and shiny aluminium, which is then anodized in trendy and vibrant colours, and the aluminium crown and the stainless steel case back are fixed with screws in order to provide a water resistance of 50 metres. The Ink collection is available in eight colour variants for men (with a case size of 42.5 mm) and in 10 fun colours for the ladies (case size: 38 mm). All the timepieces come with a choice of a soft silicon strap or an aluminium bracelet with a stainless steel safety buckle.
Global distribution continues
The international distribution of the brand continues strongly, “We are moving towards the opening of new markets and new countries in which we are not distributed yet,” explains La Guisa “We are stressing the Italian design of our products, which we think is a value,” he notes. “At the moment I’d say that the biggest challenge is opening new emerging markets, especially in Asia, and in particular China,” he continues. The brand will also be opening the Internet market very shortly.
In the last few years, the famous football teams of Bologna, Roma and Sampdoria have chosen Haurex as their watch partner and the brand is proud to create timepieces for such prestigious football teams. With the sporty new Ink collection, it surely won’t only be the football teams that are signing up for watches, hopefully new retailers and distributors will also join forces with the Haurex team and start to enjoy the beauty of Italian design.
Source: Europa Star April - May 2011 Magazine Issue