Victorinox Swiss Army goes clean and classic

May 2011

The AirBoss line is one of the most successful for Victorinox Swiss Army. Inspired by the countdown commander of an aircraft carrier, the ‘air boss’ officer who decides every take-off and landing time, Victorinox has re-imagined the AirBoss for today’s watch world.

Simpler in its overall design to its predecessors, and slightly smaller in size (42 mm), it marks a return to the basic fundamental values currently in vogue. The look — three hands, three circles of digit tracks and a date window at 6 o’clock — emphasises readability and functionality. The lines are sharp and clean. Every detail is sober, serious and stripped down. Above all, precision and functionality are the governing forces.

The AirBoss is a classic example of a ‘second-glance’ timepiece design. At first, everything seems obvious and apparent. Then you notice the detailing - the raised Arabic numerals, the luminescent metal skeleton-frames, the diamond-cut striations on the dial tracks and more. The overall effect is an unexpected richness, understated and deeply satisfying. Audacious in its simplicity, modern in its outlook, this new AirBoss is, as befits its name, a top-flight, no-nonsense precision instrument of the highest order.

Victorinox Swiss Army goes clean and classic

Source: Europa Star April - May 2011 Magazine Issue