One of the biggest trends in the watch industry right now is towards more traditional, classical designs, inevitably simpler, slightly smaller and thinner.
As a response, Mondaine is introducing a new collection called Simply Elegant. Mondaine has always been a leader in design, using the instantly recognizable Swiss Railways Clock dial, emulating the time-honoured design present in every Swiss train station. The Simply Elegant offering is made up of two styles in a variety of colour combinations — in 41mm and 36mm stainless steel cases. The 41mm size (#30350) comes in three variations: a white dial in a high polished case on a black leather strap; a white dial in a mat brushed case on a Milanese mesh bracelet; and a black dial in a mat brushed case on a black leather strap.
The smaller, 36mm version (#30351) comes in four different styles: a white dial in a high polished case on a black leather strap; a white dial in a high polished case completed with a red leather strap; a white dial in a mat brushed case on a Milanese mesh bracelet; and a black dial in a mat brushed case on a black leather strap.

SIMPLY ELEGANT, GIANT

Mondaine Giant Seasonals 2011
For the bold out there, Mondaine continues to offer the Giant. This is one of the largest watches in Mondaine’s line, at 42mm, and every year Mondaine takes the popular basic Giant and tweaks the colours, the hands, the dial treatments and more.
This year there are three new variations:
The first version features a black dial in a mat brushed case; the second version has a silver vertically-brushed dial in a mat brushed case; and the final version comes with a white dial in a high polished case.
All three new Giant Seasonal variations feature the iconic Mondaine dial with its distinctive, time-honoured design.

Mondaine Savonnette 2011
The pocket watch has been making a comeback over the last couple of years, taking the timepiece off the wrist and putting it back in the pocket. Mondaine has had a pocket watch in its line for many years, and for 2011, Mondaine is launching a new generation of the Savonnette pocket watch.
The new style has a rounded, smoother shape with no sharp edges to be found. Savonnette means ‘little soap’ in French, and the shape reminds you of a smooth bar of luxurious soap.
There’s something about a pocket watch to make you think of times gone by. You could be wearing a trench coat and standing in the Zurich train station on a rainy night during the 1940s, but the Savonnette just as easily fits in today’s fast paced world - the new design is both traditional and modern at the same time. This elegant and distinctive pocket watch comes in a red leather pouch.

Source: Europa Star April - May 2011 Magazine Issue