Inhorgenta Europe: Magnet for Europe¿s jewellers

July 2004

Extensive range and excellent infrastructure convince specialist stores / International visitors quota at 30%

The Inhorgenta Europe 2004, the international trade fair for watches, clocks, jewellery, precious stones, pearls and technology, has, with the positive way the fair has developed, given a great impetus to the internat-ional sector in particular. Increasingly more jewellers and buyers from the most important jewellery countries of Western Europe as well as from the Central and Eastern European former Eastern bloc states follow its call. The percentage of foreign trade visitors of the approximately 27,000 total for 2004 is at 30%. And the trend is rising.


Both the wide range and the variety of new products, along with the special atmosphere and infrastructure of one of the most modern exhibition areas in the world, stimulated visitors this year into increased ordering activity. The very things that were never possible at other locations, lack of size or owing to altered trade fair structures, will no longer be possible, are regarded as the greatest strengths of the Inhorgenta Europe: it offers the ideal framework for intensive exchanges between manufacturers and retailers. We asked jewellers from all around Europe about this:
Arne Strömbert, Berlins Klockbiten, Uppsala / Sweden: “For many years I have been going regularly to another big trade fair. So I was all the more surprised to see how wide and varied the watch and jewellery range is at the Inhorgenta Europe. The atmosphere is extremely optimistic and forward-looking. The working environment could not be better. The spacious halls offer the best working conditions for getting down to business and we all gain from that.”
Luis Fernández Ocón, Central Suiza, Barcelona / Spain: “I am very taken with the Inhorgenta Europe, especially with the broad, international range of exhibits that this trade fair has now come to have on offer. My personal conclusion: quite a number of international business contacts and successful orders.”
Jonathan Quayle, Justice, Bath / Great Britain: “Along with the new products from selected watch manufacturers, I looked for new ideas in the packaging area. I was positively surprised at the diversity of the range in this area. Although I could only stay two days this year at the Inhorgenta, I picked up many valuable ideas in that short time.”
Jacobus de Jonge, Juwelier de Jonge, Leiderdrop / Netherlands: “I have already been to the Inhorgenta Europe a few times and still remain impressed by the great optimistic atmosphere that you find in Munich. I was very surprised to find even antique jewellery at the Inhorgenta. So I was able obtain jade stones, which I had been after for some time and which I needed to make some custom design earrings.”
Lidija Lukanovich, Rippol Ltd., Riga / Latvia: “In view of the political changes to do with the EU Eastern expansion, it was especially important for us to come to the Inhorgenta Europe this year. We arranged important appointments in Munich, to set up future business connections with our new business partners and to work out trend-setting business strategies.”
Sanjay Pattni, Mayfair Jewellers Ltd., London / Great Britain: “Using the Inhorgenta Gold-Card makes your stay in Munich very pleasant. You never have to queue to visit the fair, transferring by public transport is made very easy for you and you really feel like a VIP. My conclusion: the Inhorgenta Europe is better than any other trade fair in Europe.”
For 2005 a further rise in international attendance is expected. In particular, the Eastern expansion of the EU on 1 May promises an increase in popularity for the Inhorgenta Europe and new market potential for all its partners.
The Inhorgenta Europe 2005 will take place from 25 to 28 February 2005 at the trade fair grounds of the New Munich Trade Fair Centre.

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