Festival of Fascination - Inhorgenta Europe 2009

January 2008

From the 20th to the 23rd of February 2009 Inhorgenta Europe, the leading trade fair within the EU, awaits the international timepiece and jewellery industry on the grounds of the New Munich Trade Fair Centre for the 36th time. More than 30,000 trade visitors will again have the opportunity to inform themselves about the newest trends in the markets for jewellery, timepieces, precious stones, pearls and technology.

Watch Trends 2009 – from digital to mechanical
The central highlight of the timepiece hall A1 will again be the popular ‘Brand Avenue’. Over two dozen timepiece-exhibitors will again present a spectacular overview of the international markets for timepieces, from trendy to luxurious and from classical to modern. Exhibitors such as Fossil, Breil, Casio, Morellato and Sector will show their collections for 2009: bold colours, diverse wristband-materials, asymmetry and oversize are only some of the watch trends to expect. Thus, Inhorgenta Europe offers visitors an exceptional insight into the ever-growing volume market of watches, that have developed from being mere instruments to measure time into personal and emotional lifestyle statements. Additionally, to further embed the timepiece competence at Inhorgenta Europe, fair management has decided to introduce the ‘Forum Deutscher Zeitgeist’ in the 2009 event. “In addition to the large and well-known luxury brands Germany also boasts a very distinguished guild of smaller watch manufacturers,” explains Armin Wittmann, Project Manager Inhorgenta Europe. “We want to offer them an opportunity to present themselves in a professional environment right next to the big names in the industry.” Furthermore, display cabinets and live-demonstrations of the traditional art of watchmaking will round off the timepiece-offering at the industry’s first gathering of the year.

Focus on Internationalisation
A trend, which will find its continuation at Inhorgenta Europe 2009, is the increasing international character of the trade show. In 2008 over one third of trade visitors came from abroad - from 78 nations. Also exhibitor internationalisation has grown strong with 1,222 companies from 48 nations. In addition to the most important growth markets in Eastern Europe and the Balkans, Inhorgenta Europe has extended its focus on the Asian markets, also by collaborating with HKJMA, the Hong Kong Jewellery Manufacturers Association, to further endorse the participation of exhibitors and visitors from these regions.

Innovations, trends and contacts
In 2009, 64,500 square metres of exhibition space in six halls will be devoted to an extensive display of the latest products and trends. However, Inhorgenta Europe is not only a key venue in terms of order-placement and sales, it is also an important international marketplace for new concepts and a unique contact and ideas forum. This aspect, together with its economic significance, makes Inhorgenta Europe a powerhouse for the sector.