Alexander Shorokhoff - combining German quality with Russian soul

Combining German quality with Russian soul

March 2010


In the heart of Germany, not far from Frankfurt, lies the small town of Alzenau and the intriguing workshops of the Alexander Shorokhoff watch brand.
Alexander Shorokhoff was born in Moscow in 1960 and has enjoyed a fascinating career that has taken him on a journey from engineering to the role of Managing Director of a state-owned construction company, to being chosen by Michael Gorbatchov and the Russian Ministry of Economics to study new concepts of management in the free market in Frankfurt. It was here that he obtained his excellent knowledge of watch manufacturing and developed a true passion for the art. In 2003 it seemed only natural that he should found the Alexander Shorokhoff watch brand.


His team is composed of highly-qualified watchmakers and engravers who work together creating the Alexander Shorokhoff’s timepieces. The latest star to join the brand’s collections is the Leo Tolstoi Skeleton that combines the highest level of engraving, guilloché and skeleton work. The timepiece starts its life with a hand winding Russian chronograph movement which is totally re-worked to the minutest detail. “It takes the skilled engravers several hours and even days to work the cold steel parts into a movement with ‘soul’,” explains Shorokhoff. The 18-carat rose gold case, the sapphire crystals front and back and the diamonds create a beautiful frame for this impressive movement that is available in a limited edition of 25 pieces.

Source: Europa Star April - May 2010 Magazine Issue