The Black Eyed Peas
Six-time Grammy award-winning, multi-platinum recording artists, The Black Eyed Peas have announced that they will release a brand-new album, entitled The Beginning, on November 30th, 2010, on Interscope Records.
The Black Eyed Peas’ sixth album, The Beginning is the follow-up to the group’s blockbuster CD The E.N.D. Released in June 2009, The E.N.D. has sold more than 11 million copies worldwide, while spending 52 weeks on the Billboard Top 200 chart.
The Black Eyed Peas have shot a video for “The Time (Dirty Bit),” first extract of the new album, with director Rich Lee, who also directed the Peas’ “Imma Be Rocking That Body” video, as well as clips for Eminem, The All-American Rejects, Fergie and the Pussycat Dolls.
The watches Ice-Watch® collaborated with the superstar group «The Black Eyed Peas» by placing a watch “Sili White” in the new music video of the group. The Black Eyed Peas are massive global pop stars whose music can be heard in any country around the world. Their unique combination of electro rhythms, dance, soul, funk and hip hop has won them legions of fans worldwide and has seduced Mr. Jean-Pierre Lutgen.

Make-A-Wish®
The watches Ice-Watch® have joined the many Make-A-Wish® contributors who make seriously ill children’s wishes come true around the world.
To achieve this, the watches Ice-Watch® have joined the Belgian initiative of Make-A-Wish South Belgium with a real desire to participate also in the global effort to obtain donations to help children around the world by creating a watch MAKE-A-WISH® by Ice-Watch® with the full price of 99 € being dedicated to the association.
Your donation to Make-A-WISH® will make a difference and support the watches Ice-Watch® in their global efforts at www.makeawishsud.be

We Forest
The watches Ice-Watch® make their contribution to reforestation in Ethiopa with WeForest®. The name “Ice-Watch®” itself demonstrates the concern of Mr. Jean-Pierre Lutgen about unseasonal ice-melting and in particular its concern for the preservation of the environment. With this in mind, the watches Ice-Watch® have joined together with the many other donors throughout the world of the international association WeForest® which is committed to slowing down climate change. The watches Ice-Watch® have chosen to make their contribution in Ethiopia, with an investment in the immediate planting of 10,000 trees. If you would also like to take part in this movement and become a part of the watches Ice-Watch®’s gesture, all you have to do is buy an Ice-Watch® WeForest® watch at a price of €99 from the website www.weforest.org. All proceeds from the sale go directly to the Association.

Source:Europa Star February - March 2011 Magazine Issue