This year at BaselWorld, Mira is delighted to launch its ladies’ watch collection: Fée Céleste. The collection is a combination of stylish elegance served by retrograde technology. Mira’s designers and watchmakers have combined their talent to create a story-telling timepiece.
This year, Mira introduces its own interpretation of feminine watchmaking through three Fée Céleste models, available in diamond-set steel or embellished with a diamond-set 18K pink gold bezel. The case has a diameter of 43mm offering quite audacious and modern volumes for ladies’ watches. The Fée Céleste collection definitively speaks to ladies’ at the forefront of fashion.
The M107 style is the star product from the collection. The inspiration came from an article about swans that Mira’s designer discovered purely by chance. Swans are also known as “Love-birds”; they are a symbol of “True Love”. They never leave each other once they have formed a couple. This tale portrays the graceful movement and romance about swans. Mira’s designer has illustrated the beauty and purity of swans on each watch for women to admire.
The 18K pink gold bezel is hand-set with 80 diamonds. Red topazes adorn the lugs; a feminine touch recalling the color of the Mira star. Also glittering on the crown is a diamond set at the center of the brand’s star logo.
The black mother-of-pearl dial is transformed into a piece of art by Mira’s talented watchmakers. With its fabulous diamond-tiara between 8 and 9 o’clock, and its gorgeous layered feathers crafted with diamonds and mother-of-pearl, the curving, bejeweled (totaling 72 diamonds) image of a swan floats gracefully around the dark lake of the dial, waiting for her loved one to arrive, this is a simple love story that every woman dreams of. Mira’s collections always awaken the imagination.
A retrograde minute arc on the tip of the swan’s tail adds fun and surprise to the reading of the time. In the background is the sparkling black aventurine, inspiring the wearer’s imagination of a star-studded night sky. To complete the splendor, the hour display at 12 o’clock is picked out with 12 brilliant diamonds, they are sparkling like 12 shining stars. And the brand’s star logo stands out in the sky, representing one of the brightest variable stars in the universe, the Mira.
In the heart of the watches beats a self-winding mechanical movement offering a retrograde minutes function, highlighted by a beautiful “Swan” motif on the dial preciously adorned by diamonds, mother-of-pearl and aventurine. The diamond-set bezel and delicate engraved mother-of-pearl watch case back contribute to the Fée Céleste’s refinement.
Established in 1896 in Switzerland, the Swiss watch brand Mira was born with an inextricable connection with the Universe: its name was derived from a star, namely, a giant and powerful red binary star 350 light years away from Earth, residing amidst the constellation of Cetus. The star was discovered by astronomer David Fabricius in 1596 and later named by Johannes Hevelius in 1662 as “Mira”, meaning “wonderful” and “astonishing” in Latin.
Mira today carries a 4M logo standing for Miraculous, Marvelous, Magical and Magnificent. These characteristics perfectly fit with its latest watch collections; Merveille de l’Espace, Odyssée d’Univers and Fée Céleste.
Source: Europa Star February - March 2011 Magazine Issue