Inhorgenta Europe 2004 - a barometer for business

December 2003

Interest in the fair remains high, giving rise to cautious optimism. Once again, 1,200 exhibitors from 40 countries are expected to take part.

When Inhorgenta Europe opens its doors on 20 February 2004, expectations will again be high of this, the EU's most important trade fair for clocks, watches, jewellery, precious stones, pearls and technology. Now that the first tentative signs of a recovery have been detected in various countries in Europe, this fair for manufacturers and the retail trade offers an excellent opportunity to consolidate these positive trends and point the way to a better future.
Not only because of the early dates for the fair, Inhorgenta Europe has become a leading trade fair for the watch, clock and jewellery sector. The New Munich Trade Fair Centre is one of the first and biggest platforms for new trends, new brands and new marketing concepts in 2004.
Once again the fair will feature a whole host of highlights and a number of key conceptual changes. The Platinum Forum in Hall B2, for example, is attracting more and more important buyers from Germany and abroad. This forum is the largest international display of platinum jewellery. Also in Hall C2 is another superlative magnet for buyers: the world's most extensive display of designer jewellery. This hall, with its 300 or so exhibitors, has long since made a name for itself as an important annual showcase for new talent, virtually unlimited creativity and innovative materials.
The display of watches in Hall A1 is another big attraction, and this time, it is to be partly reorganised. Here, next year in February, Inhorgenta Europe will be demonstrating its outstanding competence in the volume market for fashion and lifestyle watches. The main highlight in the hall is the central aisle which is now redesigned as 'A1 Brand Avenue'. Producers of trend brands and the world's leading watch manufacturers will be coming together here. Along this Brand Avenue, buyers will have the unique opportunity of talking to almost 30 of the most important manufacturers of watch brands. The names to be found here in A1 Brand Avenue include Citizen, Casio, Junghans, Timex, Guess, Festina, Seiko, D&G, Glashütte, Alfex, Tutima, Boccia, S.Oliver, Diesel, Fossil, DKNY and Bruno Banani. And, exhibiting for the first time in A1 are Emporio Armani, Zodiac and Burberry.
Another highlight of Inhorgenta Europe 2004 awaits in Hall B1. Here, in a stylish setting, premium and luxury brands in watches, jewellery and pearls will be displaying their special flair. Classic watch manufacturers like Chronoswiss, Michel Herbelin, Raymond Weil, Delma, Dubey & Schaldenbrand and Schaffo will be exhibiting here, along with the leading jewellery manufacturers Christian Bauer, Gellner, Bunz, Meister, Schoeffel, Victor Mayer, Fochtmann and Leo Wittwer. Plus the haute couture of the watch and jewellery sector, fashion brands like Versace and Kenzo.
A visit to Inhorgenta Europe is a must for many trade professionals from Germany, Europe and other countries around the world. Their appetites are whetted further by the attractiveness of the event's location. Munich is famous for its arts and cultural scene. It also has an excellent transport infrastructure, one of the world's newest and most modern exhibition centres, and the second-largest hotel capacity in Germany, after Berlin.

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