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February 2017

The design of this Policromia One-of-a-Kind is very feminine, featuring multiple shaded pieces and an asymmetrical construction made in noble materials, creating the watch’s daring silhouette with a unique three-dimensional effect. Its versatile architecture allows an infinite choice of combinations by mixing the customers’ own tastes with the highest savoirfaire of the Fendi artisans to give life to exclusive unique pieces.

A new programme by Fendi Timepieces allows you to customise the Policromia watch, by selecting an array of noble materials, from genuine stone inserts to baguette or brilliant cut precious stones to coloured motherof- pearl. More than 100,000 combinations are possible to define your unique watch.
The word Policromia originates from the Greek words poly (multiple) and khrôma (colours), embodying the idea of several colours together, with a mystic reminder of a surreal Goddess living in a distant world. It has been accurately chosen as the name of the new exclusive Fendi Timepieces watch collection, designed in collaboration with Delfina Delettrez Fendi, globally renowned jewellery designer and 4th generation of the Fendi family.
Drawing on the wide horizon opened by the collection and its unique modular construction, an exclusive Policromia Made-To-Order programme has recently been launched to offer the opportunity to develop your own watch design, during organised special events. Fendi clients can choose among various noble materials and colours according to their own desires, combining them in a unique way.
Twenty different levels of personalisation are possible: it includes case materials and size (33mm or 38mm), coloured gold, genuine stone inserts (from lapis lazuli to Burma jade), coloured mother-of-pearl, baguette cut or brilliant cut diamonds and precious stones (from emeralds to rubies), and a colour palette of genuine handmade exotic straps (alligator, lizard, even stingray). With about four levels of choice of haute joaillerie elements, the Policromia Made-To-Order programme is a pure expression of the Maison’s craftsmanship, creativity and timeless elegance.

Source: Europa Star TIME.BUSINESS/TIME.KEEPER Dec. 2016 - Jan. 2017