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Appella launches its Diamond Collection

May 2004



Created in 1943 in Porrentruy, in the Swiss Jura, by the watchmaker Jahre Paul Glocker, Appella now has its headquarters in Geneva. Present in more that 70 countries, the brand, which is developing remarkable watches with an excellent price/quality ratio, recently launched its new Diamond Collection.

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The great particularity of the new Diamond Collection is that it was developed in close association and consultation with a group of women who gave their approval for each of the watches presented. Composed of 24 basic models with many variations, the 316L steel collection is decorated with first quality diamonds. The movements are ETA calibres. Depending on the particular model, all individually coded, there are many possible variations for the coloured dials, bracelets in metal or leather, fold-over clasps, lacquered crowns, etc. This diverse collection should attract women from all walks of life.

18 carat gold collection
The latest Appella offer includes a large palette of quality pieces, beginning with the 18 carat gold line. It comprises a whole series of watches, ranging from a mechanical Valjoux chronograph to a number of jewellery pieces set with Top Wesselton diamonds and equipped with quartz movements. Care has been paid to the details, which include a screw-in crown, water-resistance to 30 metres, and a choice of the style of hands. Each watch is certified by the Swiss Central Office for Precious Metal Control.

Appella

Mechanical collection
Appella also proposes a large Mechanical Collection that includes certified chronometers, multifunction chronographs and models with a 42-hour power reserve.
The Chronograph Speciality Series watches, equipped with ETA 7751 movements, have a large number of indications, including lunar phases, month, day, date, and a chronograph function to a 10th of a second.
In the same collection, the Perpetual Classic timepiece is a Day/Date chronograph, equipped with an ETA 7750 calibre that is visible through the transparent sapphire crystal case back.
Other timekeepers include the 42-hour power reserve, Signature Chronographs and Certified Chronometers.

www.appella.com

Source: April-May 2004 Issue
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