Gevril launches Mini with Maximum effect

May 2004

The adage of ‘sometimes less is more’ has been applied to the Successful launch of Gevril’s new Mini Collection.After two short years, Gevril watches are quietly making their presence felt throughout the world. The brands latest creations can only help speed up this process.

In a relatively short time, Gevril Swiss Timepieces has made a very successful incursion into the world of quality timepieces. The various handmade collections New York, Avenue of Americas, Glamour and Sea Cloud are all made in the company’s facilities in Tramelan, Switzerland. Using the finest materials and ETA-based movements, each Gevril timepiece is numbered in a Limited Edition of 500 pieces in stainless steel and only 100 pieces in 18 carat gold.
With its headquarters in Rockland County, New York, Gevril’s large, eye-catching collections have been particularly successful on the home market and the automatic watches have caught the attention of many stars of screen and sport.

Now for the Mini
Gevril has now launched the Avenue of Americas Mini which offers an exciting assortment of colourful designs to cater for the ladies who prefer a smaller timepiece. “If you look at women’s timepieces today, there is little to distinguish one watch from another,” Samuel Friedmann, President of Gevril, explains. “The Mini offers women a timepiece that is both beautifully unique and technically advanced.”
With its curved case, dial and sapphire crystal, Friedman believes that the Mini fills a niche in the luxury timepiece arena.
The Mini Collection is limited to 500 pieces worldwide. The watches are in stainless steel or gold and come studded with Top Wesselton diamonds with several dial variations, including mother-of-pearl, a choice of 19 colourful straps or a classic stainless steel bracelet and they are powered by a Gevril quartz movement with a 10-year battery.

Source: April-May 2004 Issue
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