To celebrate its anniversary, Westar has developed a new Spring/Summer Collection of watches that have been developed ‘keeping in mind the current fashion trends, changing consumer tastes and fashion market dynamics.’
Amurto Basu Ray, Business Head, Westar Watches commented, “Our vision for Westar was to position it as a young watch brand with a dynamic spirit and we gave this our full commitment. We developed a totally new brand strategy and completely redesigned and re-engineered the watch range. The result is a re-energized brand that we believe will take the market by storm.”
The sporty Westar ‘Activ’ collection continues to be the most popular one to date and the new Spring/Summer 2005 Collecton with its attractive designs, alarm chronographs and retro models is expected to attract much interest.
(Please credit europastar.com)