BREIL dresses JAMIROQUAI’s lead singer, JAY KAY, for his new hit

September 2005

BREIL asserts itself as an international fashion brand and thanks to its watches has even won over Jay Kay, Jamiroquai’s singer, who’s back after four years of silence to rule the charts with his latest single “Feels Just Like It Should”


Once again Breil gives its name to an important and awaited musical event. In the video which heralds the return of one of the trendiest groups in recent years, Jay Kay, the icon of urban cool, has chosen to wear one of Breil’s hits: Style, the watch that epitomises his sophisticated yet unconventional and unique style.

Jamiroquai has sold 20 million records, completed 4 world tours, won 5 MTV Awards and 5 Grammies, and now he’s back in the international limelight with the release of “Feels Just Like it Should”. The video was recently filmed at the Fox Studios in Los Angeles; it’s bursting with special effects and is directed by Joseph Kahn, one of the most famous video directors in the world.

Frames taken from the video will be the theme for a press campaign and advertising material designed for Breil sales outlets on the main European markets and in Australia. The campaign will be on air from June until December 2005.

Style, the watch worn by Jay Kay, is Breil’s leading model this season. Just like Jay Kay, Style is a trendsetter. In fact the new Breil watch has revolutionised the traditional shape of watches to bring us a strong-impact square look that emphasises once again the decisive and innovative character which is the brand’s trademark.

With this new union Breil proves yet again its ability to ride the leading international trends, thanks also to the choice of strategic partnerships in the world of music, design, sport and fashion.

Source: No-Time-Fossil Schweiz

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