Ebel is now back on track. It has re-instated its famous slogan, ‘The Architects of Time’, re-launched collections with emblematic models that have been redesigned in a consistent and convincing manner, and re-conquered its markets. This first phase having been completed, a new creative phase is now in the works. First is the launch of a new collection called Brasilia. However, even though this new collection has been entirely designed by the ‘new’ Ebel, it nonetheless went back to the brand’s historical roots, taking the name of a model that made a big impression during the 1960s.


Full article in print copy of Europa Star BaselWorld magazine issue 2/2006
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