Endura SA signs licensing agreement with ASICS Corporation

May 2006

Endura SA has announced the signature of a global licensing agreement with the international sporting goods leading company, ASICS Corporation. With its proven expertise in producing quality private label watches, Endura will create a totally new collection of timepieces to express the values and cutting-edge technology of the ASICS brand and products.

In Spring 2007, the new ASICS watch collection will be ready for action with an international debut at the BaselWorld Watch and Jewellery Show in March. The ASICS timepieces will underline the sports shoe manufacturer’s proven commitment to providing serious athletes with technically advanced products. Each timepiece will complement the wearer’s individual goals with precision, reliability and style.

ASICS is specialized in the production of sports shoes and was founded in 1949 when Kihachiro Onitsuka began manufacturing basketball shoes in Kobe, Japan. The company name ASICS is an acronym for the Latin phrase “Anima Sana In Corpore Sano”, which translates as “a sound mind in a sound body”. Today ASICS produces top quality shoes, designed for running, volleyball, walking, wrestling, track & field, and many other sports for sports enthusiasts all over the world.

Source : Endura SA