Pam Danziger, founder and president of Unity Marketing, will give a special preview presentation of her new book, Shopping: Why We Love It and How Retailers Can Create the Ultimate Customer Experience, on Nov. 9 in New York City.

The book looks at the psychology of consumers who shop for fun. It profiles both large and small retailers, and lists the seven qualities these extraordinary shops share that makes them great shopping experiences. It also provides 30 specific strategies to transform a store into a “shop that pops.”

The presentation is for retailers, members of the media, manufacturers and marketers. Highlights include Danziger's “Quantum Theory of Shopping” (four essential factors that work together to influence a shopper to buy) and how retailers such as the Apple Store, Nordstrom and Godiva use these variables, and the “Pop Equation” (seven characteristics to transform your store into a “shop that pops”) and how retailers of all sizes can use this equation for success.

For more information or to register for the presentation, visit www. unitymarketingonline


Source : Nationaljeweler.com
www.nationaljeweler.com