news


Timex secures license with fashion icon Valentino

January 2007


Timex Group will create, produce and distribute a luxury watch collection under the Valentino brand name, following a new agreement between the two companies.

The companies expect annual retail turnover for the collection to exceed $77.6 million.

Fashion icon Valentino will participate in the design of the timepieces, and both his company and Timex Group will work on development initiatives in global luxury markets.

“The expertise and the strong results achieved by Timex Group in high-quality watchmaking will enable Valentino to reach a leadership segment in a growing segment of the luxury market,” Valentino Chief Executive Officer Stefano Sassi said in a statement. “The strong attention to style and quality of the product, together with an innovative plan developed with the partner, reassert the ambitions of growth of our brand.”

Timex Group President and Chief Executive Officer Joe Santana said in a statement that Timex is “delighted” to add Valentino watches to its portfolio.

Source : Nationaljeweler.com

www.nationaljeweler.com