news


SEIKO renews sponsorship agreementwith Honda Racing F1 Team & Jenson Button

May 2008


Seiko Watch Corporation and the Honda Racing F1 Team have renewed their sponsorship agreement. The partnership began at the start of the 2005 season
and will now continue through until December 31, 2008.

The agreement is wide-ranging. In addition to financial support, SEIKO will produce special models for that carry the team colors and emblem, and will also supply the
Honda Racing F1 Team with Sportura watches for the race and test crews. This interaction is an important part of SEIKO's development programme for future Sportura watches, as the team's feedback and suggestions are vital to the creation of future generations of SEIKO's leading-edge chronograph collection.

seiko_kinetic
SEIKO Sportura Honda Racing F1 Model - Ultimate Kinetic Chronograph -Limited Edition


The agreement also renews the special partnership between SEIKO and Jenson Button. Jenson has been a SEIKO fan since day one and his already considerable
collection of Sportura watches will no doubt increase further in 2008. SEIKO is proud to have Jenson as its ambassador for the entire Sportura collection, and
Jenson will continue to feature in SEIKO's Sportura advertising, both in print and broadcast media in 2008.

Seiko_Jenson
Jenson Button, ambassador of SEIKO Sportura

seiko_retro
SEIKO Sportura Honda Racing F1 model, 1/100 sec. Retrograde Alarm Chronograph

Source: Seiko Watch Corporation
www.seikowatches.com

(Please credit europastar.com)