Swiss Watch Manufacturer Signs Sponsorship Rights to Original
Travel Series.

Cosmopolitan people, who like to find their own way around, but want to know some out of the way places before their journey, can start their trip afresh with Carl F. Bucherer at www.citybycity.tv. The Swiss watch manufacturer is the exclusive sponsor of the travel show “City by City” on ON Networks, which is being broadcast on television, personal computers and mobile networks.

City by City – presented by Carl F. Bucherer
Carl F. Bucherer signed an exclusive sponsoring agreement with ON Networks for 30 episodes of the City by City travel show. This commitment enables the watch manufacturer with its headquarters in Lucerne, to come into contact with enthusiastic globetrotters in a variety of ways and to use the program within its own marketing activities.

The collaboration with ON Networks shows that Carl F. Bucherer is not only looking for innovation in the traditional area of watchmaking, but also in its dialogue with its customers and all those, who are interested in the brand and
its watch products.

“With City by City, ON Networks is aiming at modern individualists and inherent explorers in a unique way. Wherever these people stay in the world, they have digital contact with their environment. We, too, are identifying with this future-oriented, independent behavior and spirit of innovation in our everyday work, through the creation of our incomparable timepieces,” explains Bruno Jufer, Executive Vice President of Marketing in Carl F. Bucherer.

City by City is more than a virtual city and entertainment show. Produced in collaboration with local know-how, the show offers a high level of current affairs. In a first phase comprising 18 episodes, new faces of cities are presented right across Europe – from Zurich to London, from Berlin to Istanbul.

The different selection of stylish hotels and tips on the latest in-clubs and restaurants is being provided by City by City not only for American tourists, who would like to get to know the old continent, but also for the keen, experienced European traveler, on the lookout for exciting new tips and ideas. A second series will concentrate on the Asian capitals.

ON Networks
ON Networks with its headquarters in Austin, Texas, USA, describes itself as “a fresh alternative to traditional TV, dedicated to original programming for original people”. As one of the internationally largest independent providers of multi-screen HD TV programs, ON Networks produces and broadcasts shows for every walk of life and every conceivable target audience. City by City is already attracting several hundred thousand viewers in the US and
Europe every week.

Source : Carl F. Bucherer

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